Edinburgh’s Winter Festivals (EWF), part of the City of Edinburgh Council, has awarded Stripe Communications the contract to provide PR and communications support for Edinburgh’s Christmas and Edinburgh’s Hogmanay. This decision follows a tender process involving eight Scottish agencies.
Stripe will become a key part of the marketing effort for both festivals over the entire festive season. The focus of the brief will be to develop a communications strategy raising awareness of Edinburgh on a global scale, promoting the multitude of Christmas and Hogmanay events, driving attendance and working with EWF’s sponsors and partners. As well as bringing colour and sparkle to the city, these festivals generate huge economic impact, with over £136m of economic benefit being derived since the formation of the EWF team in 2004.
Edinburgh’s Christmas and Edinburgh’s Hogmanay have been operating since 1999 and 1993 respectively and this year the multitude of events are expected to attract over 500,000 visitors to Edinburgh City Centre.
The work will start immediately with Morna McLelland, Associate Director of Stripe heading up the PR team, working with John-Paul Murphy and the corporate communications department at City of Edinburgh Council.
John-Paul Murphy, Marketing & Communications Manager for the Festivals said: “I was delighted with the many high-quality tenders we received, which made this a tough decision and certainly demonstrates the fantastic expertise within the PR business in Scotland. However, Stripe’s strategic approach and creativity shone through and I’m pleased to be putting their talent to good use for Edinburgh.”