Stripe Communications Blog

STRIPE EXPANDS SENIOR LEADERSHIP TEAM WITH GROUP ACCOUNT DIRECTOR APPOINTMENTS
Stripe Communications

STRIPE EXPANDS SENIOR LEADERSHIP TEAM WITH GROUP ACCOUNT DIRECTOR APPOINTMENTS

Stripe today announces a series of promotions that strengthen its senior leadership team in Edinburgh.

Stepping into new Group Account Director roles are Nadine Reilly, Shaun Bell, Adele Thomson and Kirsty Grierson, in recognition of their contribution and ongoing commitment to the business.

Managing Director, Morna McLelland, said: “Our new team of Group Account Directors will continue to deliver strategic, creative and exciting work while building and maintaining our strong client relationships. As part of our new Senior Leadership Team, they will be firmly focused on maintaining business growth and development of our people.”

Established by CEO Juliet Simpson in 2006, Stripe now has offices in Edinburgh and London and employees over 50 staff. The company was revealed as the seventh fastest growing consultancy in the UK in the 2019 PR Week Top 150.

STRIPE’S 2020 GRADUATE PROGRAMME: APPLY NOW!
Stripe Communications

STRIPE’S 2020 GRADUATE PROGRAMME: APPLY NOW!

Are you looking to kick-start your career in communications and bursting with big creative ideas and entrepreneurial spirit? Do you want to work in an exciting, innovative and agile communications agency?

We’re looking for smart thinking and enthusiastic people to join our Stars & Stripes graduate programme in Edinburgh and London. This is your chance to work with some of the UK’s most exciting brands and to be part of Stripe IQ, our immersive training and development programme.

We’re offering three outstanding graduates permanent, paid positions – two in Stripe’s Edinburgh office and one in our London office. Competition is fierce so be prepared to go all out and prove you have the drive and ambition to kick-start your career at Stripe.

Stripe is an integrated creative communications agency delivering brand, social, PR and digital. The Stars & Stripe programme is open to anyone who thinks they have the potential to thrive in those specialisms.

To put yourself forward for the role, email stars@stripecommunications.com with your CV, office preference (Edinburgh or London) and a cover letter telling us exactly why you’re the right person for this role – please include any relevant experience.

You must also respond to the following challenge – write a short, snappy blog of up to 400 words describing a creative communications campaign that you love and why it works.

The closing date for applications is 27 March 2020 at 5pm. The candidates with the strongest submissions will be invited to a selection day at Stripe. Successful applicants will join the Stars and Stripes programme in July 2020.

Want the best creative solutions? Then prepare to go to Mars
Hilary Joiner

Want the best creative solutions? Then prepare to go to Mars

Where’s creativity heading in today’s marketing context?
Well, there’s a ship about to leave the pod and it’s heading out-of-this-world.

Having recently attended the D&AD Festival 2019 (physically) and The Adobe Experience Festival (virtually) my take outs are looking into the stratosphere.

Just as we’re all feeling comfortable that we’re digitally up-to-speed, private space travel is bringing together entrepreneurship and enterprise in an explosion of converging technology, and futurists are now telling us to prepare for the post-digital era.

Boom! The sonic pop of this concept is blowing my mind.

So why should this matter to me as a Creative Director?

The answer is that these missions are working examples of how the combination of creativity and innovation is the key to the future. Not just as a savvy business model but as the way we need to think.

Right now, what better creative platform is there than to say you’ll be the first human on Mars? What higher technological challenge is there than to be responsible for the innovation to actually get there? What’s not entirely genius about owning both the creative and technological thinking of the journey and the experience?

Sophie Hackford, a speaker at Adobe’s 2019 Experience Festival, tells us how augmented and virtual reality are set to have a significant impact on the customer experience.  Looking at trends in the most popular gaming platforms such as Fortnite and Secondlife, gives us a glimpse into the commercial landscape of the future; spaces where avatars of ourselves are building lives, interacting, buying and selling virtual commodities.

The internet is becoming more and more immersive. UX and digital design trends are a response to these interactive and 3D environments. Communities are already engaging with flawless virtual influencers, and even our Hollywood stars and CEOs could be succeeded by both digital and synthetic avatars of themselves.

Hackford continues that if ‘virtual intelligence can automate experience’ then events in the future could become so good, no-one will want to leave and if you do miss a must-go social event, then there’s no risk of FOMO, you can travel back in time to take part in the 3D virtual world.

Where does this leave creative communications professionals?

In a fascinating, expansive place…but am I concerned? A little. Not just of the monitoring and morality issues, but more by the capacity my brain has to take all this tech on board. Time to grab an innovation geek and make them my new BFF.

And here’s where we go back to basics. Creativity can’t be automated and when fuelled by great strategy and insight it’s the driver of all enterprise, especially in communications. Looking at this year’s D&AD pencil winners, and observing as a judge at  the ‘Pioneering Spirit Awards’ for the Marketing Society Scotland, it’s clear that creativity is agile as well as migratory. If there is an understanding and skill to adapt, then creativity fits seamlessly into any new habitat and is the vehicle to get you there too.

What should we take out of all this?  Well for me it’s that creative and innovation in marketing terms should no longer be considered as separate skills. ‘Creativation’ is the future. See you on Mars.

Sophie Hackford, Futurist, Technologist, Researcher and Anthropologist Keynote Speaker, Adobe The Experience Festival 2019 – https://www.adobe.com/uk/events/experiencefestival19/recordings.html

#DandAD2019 https://www.dandad.org/en/d-ad-creative-advertising-design-festival/

We’re hiring for an Account Manager in Edinburgh!
Stripe Communications

We’re hiring for an Account Manager in Edinburgh!

Stripe is an award-winning creative, communications agency looking for an experienced Account Manager to come and join our Edinburgh team.

Are you a motivated and ambitious self-starter with a desire to play your part? Do you want to make a difference to your clients? Do you want to run stand-out campaigns? Do you want to be part of a fast-growing agency?

The right candidate should have at least 3 years’ communications experience – either agency or in-house – and thrive in an ambitious, lively, challenging and fast-paced environment.

We’re looking for an Account Manager who has:

  • A can-do attitude
  • Great media skills
  • A passion for creative thinking
  • Excellent writing skills
  • Unwavering team spirit
  • Excellent client servicing capabilities
  • Great attention to detail
  • Self-motivation and drive

The role involves work on a range of consumer accounts and gives you the opportunity to develop your communications career across a wealth of campaigns.

Salary is dependent on experience.

If you think you fit the bill, then send your CV to talent@stripecommunications.com and tell us why Stripe is the right place for you.

Closing date is Friday, 22nd June.

STRIPE’S GRADUATE PROGRAMME: APPLY NOW!
Stripe Communications

STRIPE’S GRADUATE PROGRAMME: APPLY NOW!

Are you looking to kick-start your career in communications and bursting with creativity, big ideas and entrepreneurial spirit? Do you want to work in an exciting, innovative and agile communications agency?

We’re looking for smart thinking and enthusiastic people to join our Stars & Stripes graduate programme in Edinburgh. This is your chance to work with some of the UK’s most exciting brands and to be part of Stripe IQ, our immersive training and development programme. It’s also a chance to work collaboratively to see your ideas come to life.

This year the Stars & Stripes graduate programme celebrates its 10th birthday. To honour this, we’re offering two outstanding graduates permanent, paid positions in Stripe’s Edinburgh office. Competition is fierce so be prepared to go all out and prove you have the drive and ambition to kick-start your career and become a valued member of the Stripe team.

Stripe is an integrated creative communications agency delivering brand, social, PR and digital. The Stars & Stripe programme is open to anyone who thinks they have the potential to thrive in those specialisms.

To put yourself forward for the role, email stars@stripecommunications.com with your CV and a cover letter telling us exactly why you’re the right person for this role – please include any relevant experience. You must also respond to one of the following challenges:

  1. Write a short, snappy blog of up to 400 words describing a creative communications campaign that you love and why it works.

OR

  1. Provide a piece of work that shows how you would influence behavioural change. This can be for any organisation or client and can take any format – from an exciting idea or activation to a piece of creative content, GIF, visual of a stunt, design or video. Your response doesn’t necessarily need to be slick but it must demonstrate that you can think cleverly, creatively and strategically. If you have design or digital skills, feel free to show them off.

The closing date for applications is 26 April 2019 at 5pm. The candidates with the strongest submissions will be invited to a selection day at Stripe. Successful applicants will join the Stars and Stripes programme in August 2019.

Stripe: more than red noses
Morna McLelland

Stripe: more than red noses

Today is Red Nose Day (RND), and a great opportunity to get out there and, in Comic Relief’s own words, “do something funny for money”.   We’re supporting RND at Stripe (not by buying plastic noses but paying to wear red and tell the worst jokes), but what about the rest of the year?  What are we doing as a business and as individuals to play our part and ‘give back’ beyond baking cakes and taking the calorific content of morning tea to epic proportions?

It’s a good question.  Let’s face it, we don’t really need £10 worth of homemade cookies and cakes at 11am, but it’s easy, quick and visible.  It lets us all feel OK that we’ve done our bit for charity.

While fundraising is hugely important, what’s harder is really being committed. What’s harder is standing up for something we believe in, tackling difficult issues, putting ourselves in others’ shoes, taking the path less travelled, thinking and acting differently. And asking your staff to do all that when you’re already a busy agency.

At Stripe, giving back is high on our agenda.  We believe it’s our duty to support the communities we live and work in, to provide opportunity, to inspire, assist, encourage and champion.  It benefits those around us and invigorates our staff, challenges perspectives and encourages fresh thinking year-round.

So, are we walking the walk – you decide?  For the past 12 years, we’ve offered every Stripe a Passion Day to support a cause close to their heart, had a companywide charitable focus for the year and given guest lectures to inform and inspire the next generation of communicators.  We’ve worked free of charge to address the taboo of self-harm, to challenge sexism and outdated mindsets in the communications industry and to raise awareness (and funds) for a specialist Breast Cancer unit.  We’ve slept out in freezing temperatures to support the end of homelessness in Scotland, we’ve improved school playgrounds, cycled across the country, paid every single internship and mentored rising stars.

We’re doing all this not because we have to, but because we want to. So, while we’re absolutely doing something funny for money today, it’s important to us to give back and pay it forward year-round.

International Women’s Day 2019: What’s more important than balance is equality
Juliet Simpson

International Women’s Day 2019: What’s more important than balance is equality

The theme for International Women’s Day this year is Balance for Better which of course makes perfect sense. It’s what we’re all striving for and although we’ve come a long way in the last 12 months, there’s still a huge amount to be achieved.

So, if this year is all about balance it got us thinking about where that left us at Stripe. You see, our workforce is 80% female and although we have a 50/50 Executive Board, our Management Board in Scotland is 100% female. Does this mean we’re in the wrong? Should we be beating ourselves up for not having more men in our business? Some would say yes, that we’re creating an environment which is positively discriminating in favour of women.

I disagree. Balance is important, but what’s much more important is creating a level playing field for every one of our team to fulfil their ambitions regardless of their gender. What’s more important than balance is equality.

We didn’t start out to create a female led business but when two thirds of people employed in our profession are female, Stripe isn’t unusual. However with only 30% of women making it to Board level, this is an area where I’m proud we lead the way.  Whilst we’re far from perfect, we’ve learnt that the key to retaining senior women isn’t about HR policies, it’s about culture. Management teams need to create an environment where all staff are supported to have a flexible working day where they can be there for family when it matters and that their career won’t suffer as a result.

I also believe if you have female leadership in a business it sets the tone and positively impacts how women are recruited, promoted and retained. This is why it’s so critically important that women are equally represented at Board level, because without that cultural shift at the top nothing will ever change.

At Stripe our culture is everything. It’s not driven by gender but is dictated by the common values that we all share. Our values are universal, but emotional intelligence plays a large part in our decision making. We treat our people as human beings rather than employees – recognising that what goes on outside of work can hugely impact their performance in the office.

Don’t get me wrong we combine this approach with a good dose of commerciality. Last year we had our most successful year and grew by 35%. That doesn’t come without a huge amount of hard work, personal sacrifices and not being afraid to make tough decisions when we need to.

Over the years we’ve kept our heads down and worked hard, rarely taking time to stop and recognise what we’ve achieved. But when we thought about this we realised we weren’t just doing a disservice to ourselves and our people, we were neglecting the fact that we have an important role to play on International Women’s Day.

And that role is to inspire. No one should have to work in an environment where they aren’t treated with respect or where there isn’t an equal playing field and people need to vote with the their feet if that’s happening to them. By telling our story we hope to inspire all future leaders to build businesses where the only thing that defines you is your talent and your values.

So, this year we are standing up and are proud to be who we are and of what we’ve achieved. We may not have perfect balance, but we will always strive for equality and surely that’s what’s important.

Merlin Entertainments appoints Stripe Communications London as retained PR and social media agency for all London attractions
Stripe Communications

Merlin Entertainments appoints Stripe Communications London as retained PR and social media agency for all London attractions

We’re very proud to announce the expansion of our partnership with Merlin Entertainments as the retained PR and Social Media consultancy for the London portfolio of attractions including; Madame Tussauds London, The Coca-Cola London Eye, SEA LIFE London, The London Dungeon and Shrek’s Adventure! London.

We were first appointed as retained PR consultancy for Madame Tussauds in 2016, and our work with Merlin Entertainments now includes the entire London portfolio of attractions, providing domestic and international press office management, brand campaigns, news hijacking and all issues and crisis management for the London attractions. Our social media remit includes development and implementation of social media strategy for all attractions plus ongoing community management and influencer strategy and engagement.

Some of our recent work with Merlin Entertainments has included; when Madame Tussauds London displayed Donald Trump outside the US Embassy when the US President declared on Twitter that he would not be visiting the UK to open the new London embassy building in Vauxhall. Also, recently in December when the London Eye played host to the nation’s favourite nanny to coincide with the European premier of Mary Poppins Returns.

Our London Managing Director, Chris Stevenson, said, “It is a privilege to work with some of the UK’s most iconic attractions and a team with boundless ambition to produce bold and innovative work. It is a tremendous collaboration between the Stripe team and Merlin Entertainments London marketing team and we are confident 2019 will be another huge success working closely together.”

Gemma Cracknell, Marketing Director, Merlin Entertainments said, “Stripe have been a valuable agency partner to us since their original appointment and we are delighted to have expanded the scope of their role to include all of the London attractions. They have already delivered some outstanding results for us across our attractions and we look forward to continued success with Stripe as a key agency partner.”