It’s that time of the month again and we’re back to recap our highlights from the world of social media in the past month!
From our favourite campaigns, the top trends, and exciting new updates to social platforms, we’re unpacking what captured our attention here at Stripe.
Credit: Instagram/ITVf
A campaign that moved us…
After dance group, Diversity’s performance on ITV’s Britain’s Got Talent, the show – and in particular judge Ashley Banjo – came under fire from critics on social media and received record complaints from Ofcom.
Rather than buckling under the pressure, ITV took the opportunity to stand by both the performance and the #BlackLivesMatter movement. They took advertising space in every national newspaper to share a simple B&W image from the performance, with some emotive copy to show their support.
We support the campaign and the message, and applaud ITV’s efforts to support the movement in a consistent way.
Top #3 Platform Updates
Back to its roots! Facebook launched its new ‘Campus’ feature, allowing students who go to the same Uni to connect.
TikTok creators will soon be able to sell merch directly on the platform with a new Teespring integration.
Snapchat launched permanent public profiles to allow users to create more of a presence on the app as well as audience analytics.
Credit: @tripgore
Favourite Viral Meme
We just can’t get over the 2020 memes that keep on coming, we’re obsessed! Naturally, one of our favourites was the movement Twitter users tried their hand at explaining various 2020 scenarios to someone from 2019 through memes. Who would have seen a priest giving a socially distanced blessing using a water gun coming?
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