A toast: Stripe to deliver digital & PR services for Burn Stewart malts

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

We’ve a hugely exciting brief here at Stripe after securing the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands.

Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory & Ledaig (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie, a bottling hall and dry and finished goods storage site in East Kilbride, and operates a sales and marketing branch in Taiwan.

We’ll be working with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands.

Our remit will cover: digital and social strategy development, web optimisation, design and e-commerce, community engagement, CRM and influencer outreach and management of traditional PR and events.

Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.

As our Digital Director Darcie Tanner put it: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief.”

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