Whether you’re the person that puts on a pair of mouse ears and calls it a costume, or goes all out to hand-make a 3D cupcake costume that looks great but means you can’t sit down all night (yes, I am the latter), we can all appreciate good Halloween jesting.
It’s the one night a year when every brand, no matter what they’re selling, can show their creative and personable side by giving a nod to All Hallows Eve. Social media is the perfect platform for pushing these out and driving traffic, and Twitter in particular has been rife with spooky videos, pictures and hashtags.
These are some of my favourite contenders from this year.
Always a fan of a Google Doodle, in the name of research this morning I spent a solid five minutes playing their Halloween flying game. Aimed at either children or bored office workers, it’s an interactive winner. I racked up a high score of 350. Beat that.
For excellent use of a hashtag and for uniting the nation over some of our favourite fallen (confectionery) heroes, Cadbury have made the list for #CadburyCraveyard. This social competition features cute stop-motion and animated videos and gives people the chance to win a limited edition rerun bar of Fuse or Marble. But what about Creme Egg Twisted, Cadbury?! When will it be making comeback? That’s the real question.
Up next it’s Tesco’s social campaign – ‘Introducing Spookermarket’. Torn between wanted to see this in my local branch and knowing that I would definitely be the person who loses the plot, mows down fellow shoppers with my trolley and bolts after even the tamest of scares. It’s a great, family friendly one and the hidden cameras capture the hilarity.
Americans generally put us to shame when it comes to all things Halloween and this is no different. Purveyors of fine Mexican food, Chipotle have expanded on their usual #Boorito costume competition to create the Endless Line video. This is tongue-in-cheek, Halloween with a heart. Poking fun at tasteless, processed fast food, it’s dry, hilarious and well worth a watch.
Hands down winner of Halloween from now and until the end of time is Adobe for their #ScaredSheetless campaign. As a company that I get weekly updates from on my laptop, but aren’t entirely sure what they do, I am so impressed by this camp and hilarious video. It’s a great take on their mission to rid the work-place of paper. Love!
Just for good measure here’s a video of a pug dressed as a ghost. You’re welcome.