Blog :

One month in…

One month in…

Attending photo shoots, organising event openings, liaising with clients and colleagues alike, contributing ideas to management in team meetings and panic buying BBQ kits from B&Q – my first month at Stripe has been a whirlwind!

There is no typical day at Stripe, and the above are only a handful of the things I have been tasked with during my first six weeks of a three month placement as a Stars and Stripes graduate.

My fear for when I finished University was that I would be resigned to sitting at a desk repeating the same duties day in day out. Or worse still my duties would only extend to making the office tea and coffee. However from the moment I stepped into the Stripe office on my first day I knew that this wasn’t going to be an everyday “9-5” office job.

Starting a new job is never easy, and I have to admit that I was extremely nervous on that first Monday. As a recent Media graduate, I had never worked for a communications agency before and had very little understanding of what my job would entail.

In my role, I’ve been allocated five exciting accounts, each presenting its own unique workload. I have learnt first-hand what different businesses want their products and services to say about them – and the importance of getting it right. First-hand experience trumps text book learning any day!

The office environment at Stripe is fast-paced and lively. There is always a deadline to meet, creative brainstorming sessions to attend and media mail outs to prepare (bubble wrap has become my best friend at times!)

Stripe actively encourages its staff to contribute their individual thoughts and opinions and there is never a dull moment. This keeps me on my toes which makes my role so exciting. In the short time I have been at Stripe, I have learnt how important it is to use my initiative but equally how important it is to ask for help when needed.

As you might have gathered, working for a busy comms agency can be a bit overwhelming at times but without challenges, a job can become boring and where’s the excitement in that?!

A Whopper of a stunt from Burger King’s PR team

A Whopper of a stunt from Burger King’s PR team

A round of applause for the Burger King comms team please. I’ve been following Burger King’s recent stunt like a hawk and boy have they done good.  A quick recap if you’ve been hiding under a rock for the past week; with World Peace Day around the corner, Burger King invited McDonald’s to join them in the ultimate peace treaty – a joint burger. *Takes a moment to ponder the deliciousness that is a combined Big Mac/Whopper*. McDonald’s said no; in a move which could have killed Burger King’s stunt dead. But no, today Burger King made the ultimate move and invited a number of other burger chains to collaborate.

Burger-King-OpenLetter

So why is this so great? Well for a start, this part of their activity was simple and relatively inexpensive, other than some design time, web build and some paid media, it probably cost Burger King nothing at all and imagine the ROI. And they have certainly reaped the rewards; they’ve gained global coverage and positioned themselves as the fun, maverick friend to McDonald’s corporate conglomerate banality.

Now the stunt hasn’t come without critics. It’s been debated and slated by many deeming the activity insensitive and adding that it draws the attention away from an important cause. I’m not sure I agree, I’d be interested to know how many people had World Peace Day at front of mind before Burger King reminded us…

And McDonald’s, oh McDonald’s, what a wasted opportunity. In case you hadn’t noticed, social media users love nothing more than a witty repartee between brands. By all means we don’t imagine for a second that you’d allow the burger to happen, but here was your chance. Surely there’s a community manager with a quick sense of humour and some sass somewhere deep in McDonald’s HQ who could have come to the rescue. There’s a time and a place for the corporate comms team, and this was not it.