April 2015 - Stripe Communications

ScottishPower Foundation Library Energiser – how to enter

Calling all bookworms!

A chance for your primary school to win with Library Energiser.

To celebrate its sponsorship of the Edinburgh International Book Festival, the ScottishPower Foundation is offering primary schools across Scotland the chance to win the ultimate library makeover.

Following a pilot scheme in 2014, this year Library Energiser will be open to all primary schools across Scotland. So whether your school has a library, reading room or poetry corner, this is your opportunity to turn that space into a bookworm’s haven.

Two schools will be selected to receive a £2,000 library makeover, whether that is with a lick of paint, new furniture or a stash of the latest books. The revamped library will be officially opened by a Scottish children’s author at the school’s very own mini book festival.

Two runners up will also receive a box packed full of the latest top children’s books.

Entering the Library Energiser competition is easy – simply email a photo of your school’s current library or reading space with up to 100 words on how you’d like to transform it into the perfect reading area to libraryenergiser@stripecommunications.com.

Entries close on 26 June 2015. Please see full Terms & Conditions below.

Danny MacAskill, a bike and a Highland Cow: it must be MTB World Cup time

It was a first for trials cyclist Danny MacAskill – and a first for us too – manoeuvring a Highland Cow into a photo shoot for a bike stunt with a difference.

Fortunately we had stocksman Matt Auld on hand to help us with Una Dubh who was on loan for the day from the Highland Cattle Pollok Fold.

Why? It was all to launch ticket sales for the Fort William leg of the UCI Mountain Bike World Cup and BUFF® 4X Pro Tour – the multi-award winning event in the Scottish Highlands which takes place on 6-7 June 2015.

The Fort William World Cup will host 300 of the world’s best riders from across 26 nations as they do battle on the steep slopes of Aonach Mor.

We can’t promise Highland Cows at the event but it will certainly be action-packed – tickets available at www.fortwilliamworldcup.co.uk.

5p charge: it’s in the bag: carrier bag charge success

It’s a key piece of legislation that’s had a big impact.

Six months on from the introduction of the 5p single-use carrier bag charge to retailers across Scotland, there is a reported 80% fall in usage.

Four of Scotland’s largest retailers have also donated more than £1 million to good causes as a result of the charge. Nationwide, retailers that signed up to Zero Waste Scotland’s Carrier Bag Commitment – an agreement to disclose information on the charge and donations made – are reporting that charities across the country have benefited from funds raised by the charge.

We’ve been working with Zero Waste Scotland and the Scottish Government to raise awareness of the impact of the 5p charge.

Behind the scenes at the Festival of Museums

We plucked up the courage to brave the sights and frights of the University of Edinburgh’s Anatomical Museum when we helped unveil this year’s Festival of Museums programme.

Along with a team of school pupils we delved deep into the museum’s dark and mysterious archives to unearth some of its most horrible histories – including elephant skeletons, death masks and instruments made from human bones!

The 2015 Festival of Museums programme features over 100 day and night events specially curated to give visitors a unique glimpse inside Scotland’s best loved museums and encourage them to engage with culture in a unique, hands-on way.

It’s all happening on 15 – 17 May; find out more at www.festivalofmuseums.com.

On track with IRN-BRU’s ‘Train’ Ad

‘Train’ has arrived, and we’ve been working with the team at IRN-BRU to help it leave the station!

The new ad continues the Gets You Through series, which takes a tongue-in-cheek look at how a taste of IRN-BRU can lift spirits and help you see a lighter side of life.

The campaign is the brand’s most successful to date with previous ads including Steamy Windows, Blind Date and Fanny generating more than 10 million online views.

Catch ‘Train’ at irn-bru.co.uk/train and there’s more @irnbru #getsyouthrough.

Bring on the culture: Stripe launches Festival of Museums 2015

We’re very pleased to announce that Museums Galleries Scotland’s have chosen Stripe to help launch their annual event, the Festival of Museums. We’ll be working with the team at Museums Galleries Scotland to deliver regional PR and digital activity around the 2015 Festival of Museums. Combining the effective mix of online, offline, traditional PR and social activity, we’re thrilled to be a part of such a culturally rich and diverse project.

Working together we’re creating a campaign that brings the Festival of Museums to life, inspiring audiences and encouraging visits to over 100 events all across Scotland.

Darcie Tanner, our Digital Director shares: “Festival of Museums offered a really engaging brief with huge potential. Aligning digital with the traditional PR strategy will enable Stripe to deliver an effective campaign that will increase engagement and ultimately drive footfall into each of the amazing venues participating in the Festival of Museums 2015. We’re really excited to be working with Museums Galleries Scotland on this year’s Festival and hope to make this its best year yet.”

Make sure to check out the Festival of Museums – list of events, there is a fantastic mix that is sure to cater to something for everyone.

CIPR top agency nomination for Stripe

The shortlist for the CIPR Excellence Awards – the PR profession’s leading awards – has been unveiled for 2015 via Twitter @CIPRexcel.

Cue a very happy team of Stripes when we heard that we are in the running for this year’s Outstanding Mid Sized Consultancy gong.

There were more than 600 entries competing to make it to the shortlist stage so we’re proud as punch to make the cut.

We’ll see if we can top the celebrations of last year when we brought the Outstanding PR Consultancy award back home to our Edinburgh HQ!

A toast: Stripe to deliver digital & PR services for Burn Stewart malts

We’ve a hugely exciting brief here at Stripe after securing the account to deliver digital and PR services for Burn Stewart Distillers’ malt whisky brands.

Burn Stewart Distillers is part of the Distell Group Limited, Africa’s leading producer and marketer of spirits, fine wines, ciders and ready to drinks. The company owns and operates three malt distilleries: Bunnahabhain (Islay), Tobermory & Ledaig (Mull) and Deanston (Doune, near Stirling). It has a blending and maturation facility in Airdrie, a bottling hall and dry and finished goods storage site in East Kilbride, and operates a sales and marketing branch in Taiwan.

We’ll be working with the team at Burn Stewart to deliver global digital and PR activity across its Bunnahabhain, Deanston and Tobermory (including Ledaig) brands.

Our remit will cover: digital and social strategy development, web optimisation, design and e-commerce, community engagement, CRM and influencer outreach and management of traditional PR and events.

Activity across the three brands will centre on showcasing each malt’s personality and optimising owned channels to create a compelling user experience for domestic and international markets.

As our Digital Director Darcie Tanner put it: “Each Burn Stewart brand is rich in storytelling potential, making this a really exciting brief.”

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