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Scottish Government appoints Stripe for Safer

Scottish Government appoints Stripe for Safer

Stripe Communications, the leading strategic PR consultancy, has been awarded the Scottish Government Safer PR contract.

A major cluster in the Scottish Government Marketing Framework, Safer spans a wide range of topics which encompass road safety, anti-social behaviour, community safety and justice related communications. The contract duration is 12 months, with the option to extend the contract up to three years.

Stripe will be working across the key campaigns outlined for 2013/14 – Drink Driving and Country Roads, as well as the anti-knife crime campaign – No Knives, Better Lives, Resilience – which focuses on ensuring the Scottish public is prepared for or any emergency situation including bad weather and drug information service, Know the Score. The contract will kick-off immediately and will see Stripe working with Newhaven and Whitespace to deliver the integrated social marketing campaigns.

Vicki Steel, Joint Managing Director, Stripe, said; “As one of the most highly regarded clusters, Safer is a significant win for Stripe, cementing our reputation for delivering strategic social marketing campaigns that make a real difference. With over four year’s experience across Road Safety, Resilience and Community Safety we look forward to bringing in-depth knowledge to deliver more bold and creative Scottish Government campaigns.”