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Stripe launches IRN-BRU’s latest ‘gets you through’ ad

Stripe launches IRN-BRU’s latest ‘gets you through’ ad

IRN-BRU’s latest instalment in its ‘Gets You Through’ series of ads has been unveiled with ‘New Fella’ going live on

Stripe was on hand to launch the new ad which, like other ads in the ‘Gets You Through’ series, celebrates Scots’ ability to handle tough situations with the determination and humour the nation’s known for.

‘Gets You Through’ returns for a second year following the success of the first series of ads which generated a total of more than 2.5 million YouTube hits and saw ‘Fanny’ trending globally. Stripe’s sister agencies, The Leith Agency, created the ads and Blonde, launched it online.

‘New Fella’ airs on TV from Monday 18th March, and there’s more to come from ‘IRN-BRU Gets You Through’ – so watch this space!

Stripe joins with HALO Trust for Anniversary Appeal

Stripe joins with HALO Trust for Anniversary Appeal

The HALO Trust has appointed Stripe to handle an international PR programme supporting its 25th Anniversary Appeal.

The pioneering charity is committed to humanitarian mine clearance around the world, clearing landmines and unexploded ordnance from war-torn countries so that some of the world’s most vulnerable people can plant their crops, rebuild their homes and raise their families in safety.

Stripe’s remit will cover international media relations for the HALO Trust, driving increased awareness of the charity’s commitment to getting mines out of the ground, for good, in addition to supporting a series of events in the UK and US.

Prince Harry has today (Thursday 7th March) become patron of the 25th Anniversary Appeal. The late Princess Diana visited minefields being cleared by HALO in Angola just before her death in 1997, drawing the world’s attention to the horrific legacy of landmines.

Since 1988 The HALO Trust has found and destroyed more than 1.4 million landmines and more than 11 million items of large calibre ordnance (including 195,000 cluster bombs), cleared 9800 minefields and made safe more than 433,000 acres of land.

Guy Willoughby, HALO’s CEO, said “Many people don’t realise that wars might be over, but people are still being killed and maimed by landmines every day – there were more than 4000 victims of landmines in 2011. Working with Stripe, we have a very focused programme for our 25th anniversary year which will help us to raise awareness of this important issue so that we can raise funds to recruit and train more deminers to get more landmines out of the ground more quickly.”

“Working with the HALO Trust is a real defining moment for our ‘Making a Difference’ division” said Vicki Steel, Joint Managing Director at Stripe, who will lead the account. “The progress and impact the team have made in their 25 years is just phenomenal, but we know there’s still a huge job to be done. We’re honoured to be working with them, and supporting their Anniversary Appeal.”

Stripe kicks off ground breaking road safety campaign

Stripe kicks off ground breaking road safety campaign

Country roads account for around 70% of all road fatalities in Scotland and three out of four of those deaths are men. Coulthard is lending his support to the campaign to get across the message that even the best drivers on the world adjust their speed on country roads.

The campaign is being rolled out across TV, radio, online and cinema during March to make motorists aware that they don’t have to be going over the speed limit to be driving too fast.

It is thought this ground-breaking approach is the first time a former Formula 1 driver has fronted such an advert.

To view the advert click here.