April 2012 - Stripe Communications

Stripe launches Dundee campaign to spark city growth

Working alongside the Dundee City Council Economic Development Team, Stripe has launched their city growth campaign aimed at targeting Glasgow and Edinburgh city dwellers to consider Dundee as a better place to live, work, study and travel.

With a growing reputation for excellence, the impending arrival of the new V&A centre of design and the announcement that 10,000 jobs are expected to arise from its £1billion waterfront redevelopment, the new marketing campaign is designed to reinforce the city’s growing prosperity and appeal, and is expected to ignite city growth over the long term.

Comprising radio, print online and outdoor advertising and online activity, the campaign will run across Scotland, in a bid to raise the city’s profile and attract more visitors and permanent residents.

Edinburgh Airport leading the way for MoonWalk support

Staff at Edinburgh Airport are on a mission to champion this year’s MoonWalk Edinburgh, the breast cancer charity Walk the Walk event that is set to take the capital by storm on 9th June 2012.

Every summer, The MoonWalk attracts hundreds of walkers who fly into Edinburgh Airport from around the country to Power Walk 13 or 26 miles of the capital’s terrain at the stroke of midnight, all in aid of raising money to improve the lives of cancer patients in Scotland.

Edinburgh Airport will host a special welcome celebration for all MoonWalkers arriving at the terminal. After completing their wonderful challenge, charity teams proudly wearing their medals will be pampered with beauty treatments and offered food and drink vouchers as a well done while they await their flights home at the airport.

In addition to sponsoring a team of airport workers to complete The MoonWalk, a dedicated group of Edinburgh Airport staff will be on hand at the event as volunteers throughout the night of 9 June to distribute supplies and offer support to walkers as they take on the gruelling challenge.

Scottish Design takes a bite of the Big Apple

New York’s fashion glitterati have welcomed the best of Scottish design talent to their shores. As part of Scotland Week’s festivities, editors and buyers from across the Big Apple are gathering in the trendy Chelsea districtto view the collections at Scotland Re:Designed, an industry led initiative to showcase the best Scottish fashion and textiles businesses to America’s top fashion buyers and media. The twelve chosen exhibitors – Belinda Robertson, bebaroque, Caerlee, Common People, Eribé, Euan McWhirter, Henrietta Ludgate, Judith R. Clark, MYB Textiles, Rosie Sugden, Timorous Beasties and William Chambers – are receiving a warm recognition from over 200 American buyers who are visiting the showroom.

Gok Wan & other celebrities give new ‘What’s On Your Mind?’ campaign the thumbs up

A host of top name celebrities have expressed their full support for ‘see me’s ‘What’s On Your Mind?’ campaign aimed at tackling the stigma and discrimination of mental ill-health amongst 13-15 year olds across Scotland. Television presenter Gok Wan, Scots singer/songwriter Rachel Sermanni and actor Greg McHugh, who plays Gary McLintoch in the award-winning BBC sitcom Gary: Tank Commander, have all praised the new campaign, stressing its importance.

Scotland’s biggest bike event gets hart racing

Scotland is gearing up to host its biggest and best mountain biking event yet and Stripe celebrated its launch with one of the leading names in the sport.

Danny Hart, who stormed to the title of World Downhill Champion last year, took to the Scottish stage to show off the tricks of his trade for the official launch of the UCI Mountain Bike World Cup, which attracts over 20,000 spectators to the ski area at Nevis Range near Fort William each year.

In addition to the adrenaline-packed Downhill and Four-Cross action, fans will be able to enjoy an enhanced spectator experience to celebrate the Year of Creative Scotland when the world’s best riders roll into town on 9-10 June.

Top chefs celebrate Taste of Edinburgh 2012 line up with Scottish picnic

The crème de la crème of Scottish culinary talent came together in the glorious surroundings of The Meadows today (3 April) and tucked into a tasty Scottish picnic to celebrate the official launch of Taste of Edinburgh 2012.

Over 30,000 foodies are expected to descend upon The Meadows to enjoy a stellar line-up of 16 award-winning restaurants during the festival’s summer date of 6-8th July. Foodie fans will have the chance to enjoy live cooking demonstrations at the Taste Theatre and pick up tips from some of the country’s greatest chefs as they share their secrets live on stage. Visitors can also sample the very best of Scottish and British food and drink from over 100 artisan producers and brush up on their own culinary skills with hands-on AEG Perfekt Cooking Classes.

Taste of Edinburgh also unveiled its much anticipated restaurant line-up for 2012, representing Scottish culinary talent from across the country; Angels with Bagpipes, The Balmoral, Cucina at Hotel Missoni, Fourth Floor Restaurant, Plumed Horse, Restaurant Mark Greenaway, Tigerlily, and Vincaffe represent some of Edinburgh’s finest restaurants while Glasgow favourites Café Gandolfi and Two Fat Ladies at The Buttery return for a second year. Orkney’s Balfour Castle will also be bringing a taste of the north to the festival.

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