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Stripe help launch new poster and digital campaign in the Year of Creative Scotland
Stripe Communications

Stripe help launch new poster and digital campaign in the Year of Creative Scotland

Stripe were on hand as some of Scotland’s most inspirational and successful stars came together to headline a new campaign that celebrates Scotland’s creativity and welcomes visitors to the country.

Michelin-starred chef Tom Kitchin, design duo and toast of London Fashion Week Bebaroque, multi-award winning architect Malcolm Fraser, cashmere entrepreneur Belinda Dickson OBE, Sculptor in Ordinary to Her Majesty The Queen Alexander Stoddart and Scotland’s Makar Liz Lochhead – all front the new campaign launched today.

Part of the Year of Creative Scotland 2012, the campaign features posters of the Scottish stars with expressions of their creative inspirations at Scotland’s six main airports – Glasgow, Edinburgh, Prestwick, Dundee, Inverness and Aberdeen – to welcome people to Scotland. In addition to appearing in the welcome posters, the personalities also made short videos talking about what inspires them, which are available at https://www.scotland.org/creative.

Launching the campaign with the Scottish personalities, Cabinet Secretary for Culture and External Affairs Fiona Hyslop said:

“Scotland is a creative and innovative nation that boasts an amazing array of talent – from award-winning directors and writers, to cutting-edge fashion designers, internationally renowned visual artists, chefs, musicians and architects.

“Starting today and in the Year of Creative Scotland, this campaign will give visitors a warm welcome to our country and encourage everyone from home and abroad to celebrate and take part in Scotland’s creative ingenuity, which is truly one of our nation’s most precious resources. “

Stripe launches ‘see me’s ‘What’s On Your Mind?’ campaign
Stripe Communications

Stripe launches ‘see me’s ‘What’s On Your Mind?’ campaign

Stripe Communications worked with ‘see me’ to help launch it’s new ‘What’s On Your Mind?’ campaign in Edinburgh with Scots singer, Rachel Sermanni, two young people with lived experience of mental ill-health: Gabrielle Quinn and Gary McGinley; and pupils from Leith Academy.

The new campaign – ‘What’s On Your Mind?’ – encourages young people to think about their behaviour towards someone their own age with mental ill-health. Through a specially developed resource pack, including a short film, posters and a suite of activities, the ‘What’s On Your Mind?’ campaign explores how support from peers can make a positive difference to people’s mental well-being.

The campaign has been developed after research commissioned by ‘see me’ revealed that almost half of young people (47 per cent) wouldn’t want people to know if they had a mental health problem, and only 17 percent thought that young people experiencing mental ill-health would recover*.

*see me’ Children & Young People Questionnaire, March 2011

Stripe Communications gets a bite to EAT
Stripe Communications

Stripe Communications gets a bite to EAT

Stripe Communications has been appointed by national retailer EAT. to promote the brand’s first ever move on to the Scottish high street.

The family run company recently opened two new stores in Glasgow creating 40 jobs and bringing its unique, fresh brand to Scotland’s biggest city in the first phase of ambitious expansion plans north of the border.

Husband and wife team Niall and Faith MacArthur opened their first EAT. shop in London in 1996 with the ambition of providing the best food, soup and coffee in the city.

Sticking their ethos of high quality food, service and shop standards, the duo now run over 100 shops, including at Edinburgh and Glasgow airports, offering freshly prepared sandwiches, soups, pies, salads, sushi, wraps, desserts, breakfast and coffees.

Stripe will work closely with the MacArthurs to generate awareness of the new stores in Glasgow and the brand throughout Scotland through execution of a strategic PR campaign.

Juliet Simpson, Managing Director of Stripe Communications commented on the appointment: “We are absolutely thrilled to have the opportunity to work with EAT at this exciting time. EAT is recognised as one of the key players in food retail and we are really exciting to be helping develop the brand in the Scottish marketplace.”

Stripe launches campaign urging women to ‘drop a glass size’ in 2012
Stripe Communications

Stripe launches campaign urging women to ‘drop a glass size’ in 2012

Stripe Communications has worked with the Scottish Government to deliver the new Alcohol Behaviour Change campaign including the launch of a new ‘drinking time machine’ smart phone app. The app is designed to show people the shocking affects of regularly drinking too much and how alcohol speeds up the ageing process.

The new Alcohol Behaviour Change campaign aims to encourage people to make small changes to the way they drink and Stripe helped kick things off with an exclusive Mocktail Monday event in Edinburgh with global mixologist Wayne Collins.

The campaign is supported by additional PR, social media and digital activity; and a one-stop website https://www.drinksmarter.org which will provide the tools and support required to help people make a positive change to their drinking habits.

For more information about sensible drinking, the benefits of dropping a glass size and the smart phone app visit https://www.drinksmarter.org