October 2011 - Stripe Communications

Ready for Winter? campaign helps Scots prepare for severe weather

Stripe today launched ‘Ready for Winter?’, the Scottish Government campaign to encourage more people and businesses across Scotland to consider if they are ready for winter, and to think about what they can do to make sure they’re ready for severe weather or a prolonged icy snap.

Following research which shows the majority of Scots are concerned about the prospect of severe weather, the ‘Ready for Winter?’ campaign will remind individuals of the risks and consequences of being underprepared.

Speaking at the launch of the campaign, Scotland’s Justice Secretary Kenny MacAskill, who has responsibility for resilience issues, said: “The evidence of the last two winters has shown that individuals and communities are stronger when they help themselves and help others. We also know that people want to be better prepared for whatever conditions they might have to face, and are looking for advice and information to help them get ready for winter.”

Scotland’s Winter Festivals give nation chance to shine

Working with the Scottish Government, Stripe launched this year’s programme of Scotland’s Winter Festivals – a global celebration of Scotland’s culture, heritage and creativity.

Running from St Andrew’s Day on November 30 through Hogmanay to Burns Season at the end of January, the season of celebrations brings together lovers of all things Scottish from across the globe.

Highlights for St Andrew’s Day 2011 include a Visit for Free weekend at even more of Scotland’s best-loved visitor attractions, a global focus for this year’s celebrations with worldwide participation in cities such as Beijing, Washington and Brussels, the launch of an international photo competition with Blipfoto to find the best image of our global celebrations and a Scottish Universities’ St Andrew’s Day debate focussing on democracy and young people in 2011.

Stripe wins best Consumer Relations campaign at CIPR PRide Awards

Stripe Communications picked up the Gold Award in the Consumer Relations category for the ‘Sourz…Give it Some…Summer’ campaign at last night’s CIPR PRide Awards (13 October 2011).

Stripe worked closely with Maxxium UK to deliver a consumer campaign targeting 18-24 year olds across the UK and create an emotional connection with the brand. With a fashion and grooming focus and campaign tour across seven UK cities, Stripe engaged with the target audience about getting ready for the weekend with Sourz.

Juliet Simpson, Managing Director said: “This is a fantastic result for the team as the ‘Give it Some…Summer’ campaign reinforced our commitment towards doing things differently, and helped Maxxium drive Sourz awareness and sales in 2010.”

Play Talk Read nationwide roadshow encourages parents to have fun from day one

The Scottish Government has launched a new national roadshow to encourage parents and carers to play, talk and read more often with their younger children (0-3).

Scotland’s Minister for Children and Young People, Angela Constance launched the roadshow yesterday (6 October) at Edinburgh’s Cameron Toll by – the tour will visit all of Scotland’s 32 local authorities as part of the next phase of the Play, Talk, Read campaign which focuses on the early years of children’s lives.

In partnership with Scottish Book Trust, the Play@Home scheme and other voluntary organisations, the roadshow kicks-off in key shopping centres across Scotland offering fun and free play and Bookbug stories, song and rhyme sessions in an engaging pop-up area. The Scottish Government’s new PlayTalkRead Bus will then take to the streets, visiting towns and cities across the country.

Castle Terrace Restaurant awarded by iconic Michelin Guide

One of Scotland’s leading restaurants and Edinburgh-based Chef Patron Dominic Jack has been awarded with the most coveted accolade in the culinary world.

Castle Terrace Restaurant in Edinburgh was awarded with a Michelin star on 6 October after being tipped by Michelin as a Rising Star earlier this year. Despite only being established for just over a year, the restaurant has continued to show growth, flair, outstanding customer service and an increasingly ambitious and innovative menu – all delivered to perfection by Chef Patron Dominic Jack.

Chef Patron of Castle Terrace Restaurant, Dominic Jack said: “It has been an unbelievable first year and every day we learn and progress. I’ve imagined what it must feel like to hold a Michelin star since my early days working in some of the top Michelin restaurants in Paris so it’s incredibly rewarding to have received this recognition. The entire team here at Castle Terrace is overjoyed with today’s news.

“For me, a Michelin star restaurant is somewhere special and ultimately our guests will take home memories of the high standards of their entire dining experience which we strive towards every day.”

Philippe Nublat, who is Food and Beverage Director at Castle Terrace Restaurant and The Kitchin, said: “The support of the entire team has been outstanding, from the vital roles of our front of house team, led by Restaurant Manager Ross Hunter, to the perfection and dedication of the whole kitchen team. We have already managed to build a great collective of loyal customers and we’re now completely focused on showing our diners we truly deserve the accolade.“

Stripe helps Glasgow celebrate another successful MOBO Awards

As the MOBO Awards returned to Glasgow in 2011 with a star-studded line up at the Scottish Exhibition Conference Centre (SECC), Stripe was there to maximise the event’s partnership with Glasgow City Marketing Bureau and national events agency EventScotland.

The Awards, which were watched by over 250 million viewers across 75 countries, saw Jessie J sweep the stage to win four awards, with Tinie Tempah, Dappy and Tinchy Stryder also among the triumphant acts on the night.

Celebrating the best UK and international urban music talent, the MOBO Awards will return to Glasgow in 2013 and 2015 at the new Scottish Hydro Arena, on the SECC campus.

Hitting the city in 2009 with the show’s first event outside of London, the return of MOBO has delivered an estimated £1million to the city’s economy.

Councillor Gordon Matheson, Leader of Glasgow City Council and Chair of Glasgow City Marketing Bureau, said: “The MOBO Awards have had a huge impact on the city, bringing economic value, exposure and -not least – a fantastic buzz to the city. With two successful MOBO Awards under our belt, we can’t wait for the event to return in 2013.”

Paul Bush, Chief Operating Officer at EventScotland, added: “It has been an honour to host such a highly acclaimed international event in Scotland. As part of our three year legacy with MOBO, we’ll welcome guests and artists back in two years to our new national arena, further reinforcing Scotland’s position as a worldwide music destination.”

Founder and CEO of MOBO, Kanya King, said: “What can I say – we had a phenomenal party in Glasgow! I really think it was the biggest and best MOBO Awards yet. The Scottish crowd did not let us down – there was so much energy and noise! We’ve had a fantastic time in Scotland, and can’t wait to come back in 2013 and then again in 2015.”

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