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Fort William World Cup wins 3-year contract

Fort William World Cup wins 3-year contract

As the dust finally settles on yet another thrilling UCI Mountain Bike World Cup in Fort William, event organisers Rare Management is proud to announce that the award-winning event is set to stay in Lochaber for another two years.

Mountain Biking’s governing body, the UCI (Union Cycliste Internationale), confirmed the agreement, which will guarantee the event stays in Fort William until at least 2013.

This welcome news comes as around 20,000 fans descended on the Nevis Range over the weekend to witness what was one of the best mountain biking competitions in the event’s ten-year history. Two World Cup events, 4-cross and Downhill, for both men and women, featured 300 riders from more than 25 countries in what was the one of the best competitions in the event’s history.

Mike Jardine from event organisers Rare Management, comments: “The UCI Mountain Bike World Cup in Fort William has undergone some amazing changes in the past ten years and is now firmly established as one of the premier events on the international circuit as well as being one of the biggest sporting events in the Highlands. We’re delighted that the UCI has continued to recognise the classic status of Fort William by awarding a round of the World Cup for the next two years.

The dates for the 2012 round of the UCI Mountain Bike World Cup in Fort William are 9 -10 June 2012.

Scottish Wildlife Trust hires Stripe

Scottish Wildlife Trust hires Stripe

Conservation charity the Scottish Wildlife Trust has appointed Stripe Communications to manage its media relations on an interim basis.

Stripe will be working alongside the charity’s marketing and business development team to deliver proactive media relations on a range of wildlife issues, supporting the charity’s aims of influencing and campaigning for better wildlife-related policy and action, achieving practical conservation outcomes and inspiring people to enjoy and care for wildlife through education and engagement programmes.

All media queries relating to the Trust’s activities will be handled by Stripe during the two-month contract period as they recruit for a new in-house PR & Communications Officer.

Jo Pike, Director of Marketing & Business Development at the Scottish Wildlife Trust, said: “Communication is central to what we do – from campaigning on wildlife issues to practical, hands-on conservation and education work. Stripe’s support will help us maintain our relationships and profile at what is an extremely busy time, as we strive towards our goal of advancing the conservation of Scotland’s biodiversity.”

Sourz expands brand with exciting new addition!

Sourz expands brand with exciting new addition!

Stripe worked alongside leading spirit brand Sourz to announce the launch of a must-stock new addition to its product portfolio. Sourz Raspberry is the first new permanent variant to be introduced in three years and is set to be a firm favourite with fans this summer and beyond.

Created in response to growing consumer demand for exciting new flavours and taste experiences, Sourz Raspberry also represents a step change for the brand.

In a noticeable departure from the existing portfolio colour palette, the brand new bottling has been given a fresh, creative treatment. Shocking pink is combined with bold black to give an impactful and distinctive look to maximise standout in bar or on shelf.

The launch of Sourz Raspberry also marks the start of a high profile through the line campaign for 2011, which seeks to strengthen the brand’s emotional connection with consumers and reinforce Sourz’ role in getting ready for, and enjoying great nights out with friends.

The seven-figure push will target consumers using a fully integrated approach with national TV advertising at the heart of the campaign. In addition to the brand’s small screen debut, Sourz will also feature in experiential marketing, PR and social media activity, as well as an exciting partnership with a high profile entertainment brand soon to be announced. The campaign will build on the brand’s fashion and grooming credentials, bringing to life the importance of getting ready for the weekend to its consumers.

Available in both on and off trade outlets the new Sourz variant retains the same fresh, energetic, lively and dynamic characteristics associated with the rest of the range. Like all other flavours in the portfolio, Sourz Raspberry can be enjoyed as a straight serve, mixed drink or pitcher.

Emma Heath, Marketing Controller at Maxxium UK says: “The launch of Sourz Raspberry is part of a long term strategic plan for the brand that reinforces our commitment to innovation through new flavours, taste delivery and category leading communication plans.

“We’ve seen with our recent Limited Editions that our customers have demonstrated an appetite for new flavours, so we’re excited to be providing yet another opportunity for them to explore and enjoy new taste experiences. Introducing another permanent variant is a natural move to develop the Sourz brand further still.

“We’re thrilled about the continued growth of the brand. As the UK’s number one liqueur brand in the on trade and number 3 in the offs, retaining our existing customers and recruiting new ones through ongoing innovation and investment is key *. By continuing to excite consumers and give them more choice, we aim to fuel further growth and strengthen our position in the category.”

From June 1st 2011, Sourz Raspberry flavour will be available in pubs, clubs and bars and will be stocked nationwide in independent retailers and multiple retail outlets including Tesco and Asda. It will be supported by nationwide sampling events, an extensive trade advertising campaign and premium of point of sale materials

Leveraging the power of a 350,000 strong online community on Facebook, Sourz will also be engaging directly with its fan base to offer Sourz ‘super-fans’ the exclusive opportunity to sample the product before it goes on sale.