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Stripe Helps Encourage More Scots Enjoy the Outdoors

Stripe Helps Encourage More Scots Enjoy the Outdoors

Stripe is working with Scottish Natural Heritage (SNH) to encourage more Scots to get outdoors more often and enjoy Scotland’s simple pleasures, after finding that less than half of all Scottish households enjoy the great outdoors every week.

Launching at the Maryhill Locks on the Forth and Clyde Canal in Glasgow, the new ‘Simple Pleasures’ campaign is designed to change the way people think about the outdoors, and encourage more people to get out and have fun exploring the green spaces in their local neighbourhoods – whether an urban walkway, a park, an allotment or a garden.

The ‘Simple Pleasures’ campaign aims to engage individuals and families from all over Scotland, but in particular will be targeted at Scotland’s largest cities as well as identified areas where individuals and families visit the outdoors least often. To help people in Glasgow get started, the campaign is launching with four suggested walking routes in the city; Glasgow Green, Forth & Clyde Canal Walkway, White Cart Water and the River Kelvin Walkway.

Castle Terrace Prepares for Service

Castle Terrace Prepares for Service

After working with Michelin starred restaurant, The Kitchin for over two years, Stripe Communications has been appointed to launch the Leith-based restaurant team’s second venture – Castle Terrace.

Set in the heart of Edinburgh’s old town, in the shadow of Edinburgh Castle, Castle Terrace’s Chef Patron, Dominic Jack, will be serving up a menu of Scottish classics with a French influence. Using the highest quality, freshest produce Scotland has to offer, Castle Terrace will reflect the same philosophy renowned at The Kitchin – ‘From Nature to Plate’.

The restaurant also offers diners a chance to gain an exclusive insight into a working kitchen. Guests will have the opportunity to enjoy a glass of champagne or aperitif adjacent to the kitchen, witnessing the chefs at work and the precision, concentration and passion that goes into creating each dish.

Castle Terrace is the first solo venture from chef patron Dominic Jack, who is supported by the management team of award-winning restaurant The Kitchin, and fellow chef and friend Tom Kitchin.

Dominic has a long-standing friendship with Tom Kitchin, after the pair met aged just 18 where they began their careers at the world-renowned Gleneagles. Following a number of years working in some of the most renowned restaurants in the world with legendary chefs; a path similar to that of fellow chef, Tom Kitchin, Dominic returned to his hometown of Edinburgh in 2008 and has spent the past two years working with The Kitchin team to forge relationships with the country’s best producers and source a suitable location for the new restaurant.

Stripe’s remit is to manage the launch reception and an on-going food influencer and media campaign.

Young Scot Extra Launch

Young Scot Extra Launch

Today for Young Scot, Stripe supported the launch of ‘Young Scot Extra’, a brand new service designed specifically for young people who are out-of-school.  To represent the range of services available, an Abbey Road themed launch featured four young Scots stepping out in their own chosen career path, life opportunity or adventure.

Young Scot Extra targets young people who are making the transition to independent living – those that have left school, are looking for employment, or moving on to College or University – and provides them with all the information and support they need to make the most of their lives.

Stripe is now working with Young Scot to develop the campaign over the summer months, signposting young Scots as they move into adulthood, to the valuable resources that they require to make the transition.

Stripe Secures National Sourz Campaign

Stripe Secures National Sourz Campaign

Stripe Communications has been appointed by Maxxium UK to deliver a national brand-building PR campaign for Sourz this summer.

Under the ‘Give it some…’ campaign banner, Stripe and its sister agencies Tangible and Blonde will deliver a fully integrated project involving consumer and trade PR, experiential marketing, national media partnerships and online digital activity. Specifically designed to broaden the appeal of Sourz, the campaign aims to build awareness and create an emotional brand connection with 18 – 24 year olds. Utilising the consumer insight that “getting ready for a night out is as important as the night itself” the campaign establishes the relationship between the Sourz brand and personal grooming – brought to life through fashion and beauty.

To build credibility in the style arena, the campaign launches with a ‘Give it some…style’ fashion & beauty summer tour across seven cities (Newcastle, Glasgow, Birmingham, Bristol, Leeds, Manchester and London). This is supported by local on-trade events, a dedicated summer-long editorial partnership with more! magazine, a dedicated fashion editorial led by celebrity stylist Lindsay Campbell, local media relations and promotions, and a bespoke facebook campaign to over nearly 300,000 fans & users.

Juliet Simpson, Stripe Managing Director says: “This is an incredibly exciting project for a growing UK brand, that isn’t afraid to do things differently. With the entire integrated agency team working with one creative theme, we’ve been able to exploit every PR opportunity, whilst keeping the Sourz brand personality at the heart of everything we do.”

Gregor Mina, Senior Brand Manager on the Sourz brand at Maxxium UK, said; “We’re really enjoying working with the team at Stripe who have demonstrated a thorough understanding of the Sourz brand and target audience, and have created a compelling and relevant creative integrated PR platform.”

Launched in 1999, Sourz has grown to become a priority brand within the Maxxium UK and Beam Global portfolios and is an ‘accelerate’ brand in the UK for 2010. The ‘Give it Some….’ Initiative signals an ongoing seven-figure investment in the Sourz brand as part of an exciting future strategy for the brand to fuel brand growth.