Blog : Public Relations

Make a Date with Data Protection

Make a Date with Data Protection

So what can I say about GDPR? Sadly for the Stripe team the term doesn’t stand for God Damn Public Relations, if it did we’d ace that.

What I’m talking about is the General Data Protection Regulation, not the most exhilarating topic perhaps, but please don’t stop reading, let me explain…

The regulation is a new law that will come into force across the EU (including the UK, we’re still in it for now) this May. The law makes it incumbent for businesses to safeguard all their staff, client and supplier private information; meaning that they have to be a lot more sensible about the personal information that they collect and store.

The UK’s existing data protection law was created back in 1998, the same year Geri left the Spice Girls, Titanic was top of the Box Office and two PhD students from California created a little-known search engine named Google. Needless to say, a lot has changed since then and the law relating to data badly needed updating for a new generation, one that communicates, shops, banks and does business online.

Almost every week the media reports on yet another company that has either fallen prey to hackers or has inadvertently shared customer information with a third party. This dissemination of personal information leads to an array of problems, ranging from nuisance phone calls (“Have you been mis-sold PPI?”) through to fraud and identity theft.

Last month the user database for popular app My Fitness Pal was hacked. I’ve intermittently used the app to chronicle my various failed attempts to shape up. As a result of the hack, I now know that my contact details and (even more terrifyingly) my weight could be in the hands of anyone. And this is small fry compared to other headlines – the patients whose NHS medical records were hacked; or the Grindr users whose HIV status was sold to a third-party marketing firm…Life is getting a little too Black Mirror, and that is exactly why we need GDPR.

Like most professions, in the comms industry we do, by trade, collect some personal data. In preparation for the upcoming law change, we’re implementing new and secure processes for managing data, emails and encouraging our clients to do the same. Our goal is to ensure all the data we keep on file is up-to-date, relevant to our business, and above all, stored safely.

The law sets a new standard for data protection and makes businesses accountable for how they control and process data. It will require changes in mind set and processes, but ultimately, the outcomes are positive; the law will help us ensure our privacy and reclaim a degree of autonomy in the digital age.

Three cheers for data protection.

Stripe back on campus to talk PR at Northumbria University

Stripe back on campus to talk PR at Northumbria University

Ten years ago I graduated from Northumbria University a bit of a crossroads. With a degree in English Literature and Film Studies, an empty wallet and a C.V. which included a variety of trades, from meat-packing to tea-towel printing, you could say I was a little confused about what to do next.

However, rather than selling my soul to become a prodigious blues guitarist, instead I decided to train as a broadcast journalist – before swapping a career as a hack for PR and marketing. The rest as they say, is history.

So when I was invited to deliver a presentation to MSc International Sport Management students at my old university stomping ground, it felt like I had come full circle. Having been asked to share my insight and experience of what industry best practice looks like, I jumped at the chance to hop on a train to Newcastle.

Inspiring future industry talent

The private sector has an important role to play in sharing advice with young people on the key attributes and skills they need to enter the workplace. While I get the sense there is still more work to be done in this area, positive strides are already underway.

Stripe is an agency committed to developing the next generation of communication professionals. As well as regular visits to present to students at Edinburgh University and Queen Margaret University, we continue to hire young and dynamic talent through our graduate recruitment programme, Stars and Stripes.

Each year we take on bright and enthusiastic grads to join our ranks and be part of Stripe Academy, our training and development programme. Now in its eighth year, the programme has kick-started the career of 25 outstanding graduates.

My presentation was focused on providing students with a better understanding of the value of PR, and its effectiveness for delivering impact as part of a brand’s integrated marketing strategy. As well as demystifying the industry, we discussed strategic thinking, campaign planning, media relations, community management, measurement and evaluation, agency life and what brilliant work looks like.

Andrew presenting to Northumbria Uni studentsPR presentation

Of course a sport-themed lecture wouldn’t be complete without some career highlights, and a few sporting anecdotes from a portfolio that has included sponsorship activations and event management, from football to mountain biking. I was delighted to wax lyrical about some of the projects I’ve enjoyed working on recently, such as the IRN-BRU Cup activation with A.G. Barr and the SPFL, Strathmore water’s Do More campaign and the UCI Fort William Mountain Bike World Cup.

But the key takeaway I wanted to share with students was that while the rules of engagement may have shifted over the last decade, the fundamental principles of communication are as relevant today as they always will be.

For me building strong relationships, no matter what industry you work in, will always open new doors and spark fresh opportunities. While creating deep and meaningful stories will always be the difference between a good campaign and a memorable one.

But if you’re thinking about a career in PR, here’s some of my top advice to get you started:

  • Writing wizardry: From drafting media releases to crafting sticky social content, excellent writing skills are an essential tool for PRs. Starting a blog, writing for your local newspaper or simply keeping a diary can help improve your tone of voice, spelling and grammar.
  • Confident communicator: While sending and replying to emails is a daily job, PRs are not keyboard warriors. Starting conversations is what we do best – so make sure you have great set of social skills and enjoy talking to real human beings!
  • Stay informed and be curious: As a PR it’s important to stay on top of current affairs and the wider news agenda. We work closely with the media and speak to reporters every day. With the rise of fake news, it’s best to go straight for quality journalism and pick up a newspaper.
  • Organise work experience: There really is no better way to learn about PR than gaining first hand industry experience. Why not apply for a week placement with an agency, or in a brand’s marketing department. I’d also encourage getting in touch with your local paper, TV or radio station.
  • Make a good impression: Showing interest in the job is a no brainer, but don’t forget to be passionate and enthusiastic about what you’re doing. If you get the chance of work experience, it’s your opportunity to make your mark.
Double win at the CIPR Scotland PRide Awards

Double win at the CIPR Scotland PRide Awards

It was a double win at the CIPR Scotland PRide Awards for the team here at Stripe – as well as picking up Outstanding Public Relations Consultancy, our Account Manager Shaun Bell scooped Young Communicator of the Year.

Shaun was praised for being ‘head and shoulders’ above the other candidates with his passion for what he does shining through. After joining Stripe in 2011 through the Stars and Stripes graduate programme, Shaun has worked his way up to Account Manager and delivered campaigns for clients such as John Lewis, the Scottish Government and Young Scot.

Our MD, Juliet Simpson, said: “I’m extremely proud of the whole team who all play their part in helping us to achieve amazing results for our clients, and I’m especially pleased for Shaun who fully deserves this award for the dedication and passion he brings to his job every day.”

We also won Silver awards for the Public Sector and Consumer Relations categories for The Scottish Government Country Roads campaign and VELUX Lovers of Light campaign respectively.