CAPTURING A MOMENT IN TIME

CLIENT : THE LONDON EYE

THE BRIEF

How do we keep The Coca-Cola London Eye front of mind during key seasonal sales periods and position the brand as an iconic London landmark that is a must see attraction for both domestic and international tourists?

THE STRATEGY

Mo Farah was set to race for the last ever time on the track at the London IAAF Athletics World Championships on 12th August finishing his career as Britain’s most successful athlete of all time. We invited Mo for a final lap of honour atop of the London Eye, the day following his race to celebrate this moment in time and join two London icons together.

THE RESULTS

We created a “Mo-ment” in time that graced domestic and international news channels, a front page of the Metro, the 2nd most viewed video on BBC.co.uk/News and phenomenal social media reach – all positioning and reaffirming the London Eye as an iconic London Landmark.