MAKING MISCHIEF AT EURO 2016

CLIENT : PADDY POWER
DATE : JUNE 2016

THE BRIEF

As ever Paddy Power was keen to create some mischief and mayhem in the run-up to Euro 2016 and were particularly interested in stirring up a bit of rivalry ahead of the England Vs Wales fixture.

THE ACTIVITY

The Irish bookmakers partnered up with the borough of Barking and Dagenham to rename itself ‘Hartrosewalkersmallingchalldieralliwilshererooneyvardykane’ (the predicted England football team starting line-up) stealing the crown from Wales for being the country that possesses the world’s longest place name ‘Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (59 letters vs 58 letters).

THE RESULTS

The mischievous PR stunt, delivered the desired effect, entertaining England fans and riling the Welsh media and fans ahead of the fixture, generating some healthy rivalry and banter between the home countries fans ahead of the match.

Lewis Davey, PR and Mischief Champion at Paddy Power, said, “Stripe Communications showed more quality and creative thinking than the whole England team against Iceland, and showed us they understand our brand and our punters – it’s just a shame the stunt didn’t inspire England to Euros glory!”