INTRODUCING BONNIE

CLIENT : GLASGOW 2018

THE BRIEF

Develop a creative concept that brings the Glasgow 2018 European Championships mascot “Bonnie the Seal” to life for families and children.

THE APPROACH

The reveal of “Bonnie the Seal” had to be communicated in a visually engaging way in order to capture the imagination of young children and families. The campaign concepts worked up were to be rolled out across digital advertising, social media and out of house advertising. Stripe developed a suite of “Introducing Bonnie the Seal” assets including Snapchat geofilters and Facebook profile frames, as well as producing an animation which detailed the mascot’s backstory for a young, family audience.

THE RESULTS

The launch of the mascot saw #BonnieTheSeal trending no. 1 in Glasgow with over 10,000 tweets on launch day about the newly unveiled mascot. Bonnie’s backstory animation received over 125,000 organic video views in its first month of launch alone.

Check out Bonnie’s story here.