The London Eye: Capturing a moment in time

The London Eye: Capturing a moment in time

CAPTURING A MOMENT IN TIME

CLIENT : THE LONDON EYE

THE BRIEF

How do we keep The Coca-Cola London Eye front of mind during key seasonal sales periods and position the brand as an iconic London landmark that is a must see attraction for both domestic and international tourists?

THE STRATEGY

Mo Farah was set to race for the last ever time on the track at the London IAAF Athletics World Championships on 12th August finishing his career as Britain’s most successful athlete of all time. We invited Mo for a final lap of honour atop of the London Eye, the day following his race to celebrate this moment in time and join two London icons together.

THE RESULTS

We created a “Mo-ment” in time that graced domestic and international news channels, a front page of the Metro, the 2nd most viewed video on BBC.co.uk/News and phenomenal social media reach – all positioning and reaffirming the London Eye as an iconic London Landmark.

Madame Tussauds: Going Global

Madame Tussauds: Going Global

MADAME TUSSAUDS: GOING GLOBAL

CLIENT : MADAME TUSSAUDS

THE BRIEF

Ensure Madame Tussuads was part of the conversation surrounding the US Presidential Elections, while maintaining a tasteful and respectful approach during a highly charged political period.

THE STRATEGY

Utilising existing relationships with UK news agencies to hijack the news agenda and release strong assets of the new Trump figure in a timely manner – giving media something to talk about as the interest in the Presidential Inauguration built momentum.

THE RESULTS

A wide variety of coverage across UK and international broadcast, print and online media titles to help give us global reach.

Glasgow 2018 European Championships Mascot Launch

Glasgow 2018 European Championships Mascot Launch

INTRODUCING BONNIE

CLIENT : GLASGOW 2018

THE BRIEF

Develop a creative concept that brings the Glasgow 2018 European Championships mascot “Bonnie the Seal” to life for families and children.

THE APPROACH

The reveal of “Bonnie the Seal” had to be communicated in a visually engaging way in order to capture the imagination of young children and families. The campaign concepts worked up were to be rolled out across digital advertising, social media and out of house advertising. Stripe developed a suite of “Introducing Bonnie the Seal” assets including Snapchat geofilters and Facebook profile frames, as well as producing an animation which detailed the mascot’s backstory for a young, family audience.

THE RESULTS

The launch of the mascot saw #BonnieTheSeal trending no. 1 in Glasgow with over 10,000 tweets on launch day about the newly unveiled mascot. Bonnie’s backstory animation received over 125,000 organic video views in its first month of launch alone.

Check out Bonnie’s story here.

E&J Brandy – Winning the Urban Market

E&J Brandy – Winning the Urban Market

WINNING THE URBAN MARKET

CLIENT : E&J BRANDY

THE BRIEF

Although already a cult product with urban youths, E&J Brandy had never marketed to a young urban audience in the UK before. How could it engage this hard to reach audience on a level that was authentic, relevant and meaningful?

THE STRATEGY

We developed a brand communications platform and strategy and created the audience profile of ‘Calvin’, the bullseye consumer. We conducted quantitative and qualitative research to depict and identify Calvin, his life, his values and the role E&J Brandy could play in his brand repertoire.

THE RESULTS

The communications platform ‘Always Real’ was created and using this we delivered all consumer and trade ATL and BTL assets, securing fashion and music photographer Ashley Verse to shoot our campaign photography. We also launched E&J Brandy on Instagram, developing content to capture the attention of Calvin and the urban youth market.

IRN-BRU: Putting IRN-BRU back at the heart of Scottish football

IRN-BRU: Putting IRN-BRU back at the heart of Scottish football

PUTTING IRN-BRU BACK IN THE HEART OF SCOTTISH FOOTBALL

CLIENT : AG BARR

THE BRIEF

In support of IRN-BRU’s three-year headline sponsorship of the revamped Scottish Challenge Cup competition, known as the IRN-BRU Cup, our goal was to create a campaign activation that would position IRN-BRU back at the heart of the Scottish football conversation.

Our focus was on delivering an authentic campaign activation that would drive awareness and fan engagement to strengthen brand saliency.

THE CAMPAIGN

We developed an activation strategy that would creatively tell the story of the new-look competition bringing to life key messaging around IRN-BRU as the ‘Football Sponsor with Balls’, and utilising contracted rights available to give campaign touch points extra fizz.

The activity we delivered included taking the IRN-BRU Cup on tour and organising round-by-round draws at iconic Scottish locations featuring influential cult Scottish football heroes; pre-match media relations activity in partnership with clubs; as well as man of the match and player of the round awards known as the IRN-BRU Cup Golden Balls Award. All of this was underpinned with a commitment to stakeholder relations and supporting the brand’s owned digital channels to ensure the IRN-BRU Cup was truly integrated.

THE RESULTS

Our activation for 2016/17 season resulted in 167 pieces of earned media coverage across print, broadcast and online channels generating a combined reach of 860 million opportunities to see and hear. This included six front page leads in key sport supplements in The Scottish Sun and Daily Record.

The IRN-BRU Cup Man of the Match Award – a personalised glass bottle of IRN-BRU – also captured the imagination of a football fans everywhere, after we secured content on Sport Bible’s Facebook channel.

A video clip posted by Sport Bible encouraging fans to join the debate on if the IRN-BRU Cup Man of the Match Award was ‘The Best or Worst Man of the Match’ ever was viewed more than half a million times, sparking mass hype and conversation around the brand.

John Lewis – Perfect Hosting with Airbnb

John Lewis – Perfect Hosting with Airbnb

JOHN LEWIS – PERFECT HOSTING WITH AIRBNB

CLIENT : John Lewis
DATE : June 2016

THE BRIEF

Design and implement a creative media relations campaign to launch John Lewis’ partnership with Airbnb. To secure national coverage and drive awareness of the retailer’s Home Design Studio and Partner (staff) expertise.

THE STRATEGY

Working with the in-house John Lewis communications team and Airbnb, we created an expert formula for becoming the perfect host.

This method was shared with amateur and aspiring hosts at a series of masterclasses at flagship John Lewis branches in London, Oxford Street and Birmingham. The classes were brought to life with the magic of John Lewis Partners and insight of experienced Airbnb hosts.

THE RESULTS

We shared the story through creative photography, video and research and insight and infographics, in addition to setting up exclusive media masterclasses with the London Evening Standard and Sunday Telegraph.

The campaign gained much media cut-through and delivered positive real world impacts for both brands. Masterclasses boosted sales and appointments at the John Lewis Home Design Studios.

Following the success of this pilot, Stripe is now supporting John Lewis and Airbnb to roll out the masterclass programme in selected branches.

MTB World Cup: A new approach for 2017

MTB World Cup: A new approach for 2017

A NEW APPROACH FOR 2017

CLIENT : MOUNTAIN BIKE WORLD CUP

THE BRIEF

Stripe have managed PR and digital for Fort William Mountain Bike World Cup for the last 8 years. For 2017, they wanted to break out of the specialist sport sector and broaden the appeal, taking the event experience to new audiences.

THE STRATEGY

We combined year on year data analysis with fresh social intelligence and target audience insight to develop an evolved approach. Based on the research findings, we put much greater emphasis on tailored social content and segmented advertising, making more of our talent access with live broadcasts and retargeting to drive conversation and early bird bookings.

THE RESULTS

We reached more than 250,000 people via social alone as part of our early bird campaign, resulting in tickets sales 15% higher than the previous year.

John Lewis – Christmas

John Lewis – Christmas

JOHN LEWIS: THE BATTLE TO OWN CHRISTMAS

CLIENT : JOHN LEWIS

THE BRIEF

In the words of the media, Christmas 2014 was set to be a retail blood bath, with heavy discounting from competitors on the high street and online. John Lewis refused to play the game, sticking to its guns of offering great service rather than be driven by price. Working as an extension of the John Lewis press team we delivered all branch PR and handled Twitter for the brand. Our challenge was ensure John Lewis retained it’s position as Britain’s favourite omni-channel retailer.

THE STRATEGY

Starting with the launch of the iconic Monty the Penguin ad we started a PR narrative for the brand around thoughtfulness. Our entire consumer PR feature placements were driven by human insights. From a corporate point of view we were proactive with the release of statistics and trading news – driving the news agenda around key business areas and owning the bricks and clicks space. We worked hard to deliver personality in local branches with profiles and media tours.

THE RESULTS

The PR campaign played a critical role in John Lewis winning the battle for Christmas, helping deliver 58,177 mentions, 83.6 million impressions across 56,775 users for @JohnLewisRetail and #MontyThePenguin. Sales grew by 4.8% to £777 million.

CHAPLIN & CORK’S – ALEX JAMES PARTNERSHIP

CHAPLIN & CORK’S – ALEX JAMES PARTNERSHIP

CHAPLIN & CORK’S – ALEX JAMES PARTNERSHIP

CLIENT : CHAPLIN & CORKS

THE BRIEF

Communicate the unique qualities and brand ethos of premium cider, Chaplin & Cork’s, in order to stand out from our competitors and highlight cider’s much deserved place at the dinner table.

THE STRATEGY

We set out to present Chaplin & Cork’s as the perfect partner to good food, whether as a unique and playful ingredient or an accompaniment to dishes.

To build on the brand’s ethos of the ‘perfect partnership’, we collaborated with award-winning cheese producer and Blur bassist Alex James to work with us to develop a range of delicious recipes, suggest the perfect cheese and cider pairings and offer hints and tips for entertaining.

By creating a selection of perfect pairings, recipes and top tips, as well as stand-out imagery and inspirational videos we have established a bank of content for media, social audiences and the brand’s new website.

We are also utilising the partnership to develop and deliver a range of exclusive advertorial and editorial opportunities in key lifestyle and food and drink titles in order to reach and inspire our target audience, introduce them to the Chaplin & Cork’s brand and encourage them to consider cooking and pairing dishes with this award-winning craft cider.

THE MTV Europe Music Awards – Bringing the global to local

THE MTV Europe Music Awards – Bringing the global to local

MTV EMAs – BRINGING THE GLOBAL TO LOCAL

CLIENT : MTV

THE BRIEF

As communications partner for the 20th MTV EMAs and it’s first appearance in Glasgow, Stripe was tasked with maximising the event with local audiences and winning the hearts and minds of Glaswegians across the city.

THE STRATEGY

Stripe’s strategy focused on ensuring that Glaswegians were engaged and feeling part of the event – even if they couldn’t attend. A series of exciting and innovative events, extensive media relations and compelling social media content were used to amplify the reach and buzz of the award – including a search for super fans – affectionately known as screamers, social media treasure hunt with giant MTV logos and an exciting Lightshow from R&B star Labrinth.

THE RESULTS

To have been named as ‘undoubtedly the best agency MTV has worked with in 20 years of EMA’ was kudos enough however we also created a local MTV EMA Glasgow community online and offline that engaged with events and shared their experiences to amplify the buzz (single events achieved over 2.2 million impressions on twitter) and secured over 1.7billion OTS though positive and engaging media coverage helping to contribute to an economic impact for the city of over £10million