Stripe Communications Blog

We’re hiring! Looking for Account Managers in London and Edinburgh!

We’re hiring! Looking for Account Managers in London and Edinburgh!

Stripe is growing and we’re looking for switched on, savvy Senior / Account Managers to join our Edinburgh and London offices.

Known for being a fast-paced, dynamic and fun place to work, Stripe is a leading, creative, PR, digital & communications agency. This role will give you the opportunity to work on a range of consumer and B2B accounts, delivering exciting and meaningful campaigns for clients.

With a can-do attitude, great media skills, creative thinking, team spirit, excellent client servicing, attention to detail, self-motivation and drive, you’ll join fellow Stripes working on high profile clients across food & drink, retail, sport and events.

We’d love to hear from you if you have over three years’ experience, are looking for a new challenge and would thrive in an ambitious, lively and rewarding environment.

If it sounds like you could fit the bill, then send your CV with a note of your preferred office to talent@stripecommunications.com.

Closing date is Friday 31 March.

You don’t have to be an Olympic athlete to Do More

You don’t have to be an Olympic athlete to Do More

The start of a New Year is always filled with the best intentions. Resolutions are made with the hope of turning personal goals and ambitions into action.

However, if you’re like me and find it a challenge to change your spots, by now you’ve most likely cancelled your gym membership and returned your spandex. So how do we translate good intentions into actual behaviour change that sticks?

There’s no doubt that the greatest behaviour change campaigns are those which have quality research and data at their heart. Understanding audience insights is a powerful tool for creating relevant stories that get under the skin of target audience groups for delivering impact.

This Girl Can is a perfect example of an active lifestyle campaign with a compelling message that has reached millions of women with a call to get active, and fall back in love with exercise and sport.

Bringing a simple yet powerful message to life with the aim of influencing behaviour change was a proposition put forward to Stripe and our partner The Leith Agency as part of our activation of Strathmore water’s latest Do More Challenge campaign.

The purpose of the campaign was a simple one – to encourage Scots to get active and lead healthier lifestyles.

Research revealed that lots of barriers exist which prevent people from engaging with exercise, including accessibility, time and convenience. While we discovered there is no one size fits all approach, people were more likely to engage in activities that felt inclusive and open to all ages and abilities, as well as being affordable and fun to participate in.

The campaign focused on promoting participation in cycling, swimming and running, and to help reach more Scots we recruited the support of Olympic and Paralympic heroes, cyclist Katie Archibald, swimmer Ross Murdoch and wheelchair racer Samantha Kinghorn.

Known as Team Strathmore, the athletes launched the Strathmore Do More Challenge to encourage Scots to reach for their trainers, hop on their bikes and put on their swimwear, with a competition to win a once in a lifetime training experience with our Olympic and Paralympic stars.

Running on Facebook, Twitter and via a targeted media partnership, entries flooded in from across Scotland. Winners were chosen based on the best photos of them taking part in one of the three sports. 36 winners, from Dundee to the Isle of Bute, attended the events which were held in Glasgow at the Tollcross International Swimming Centre, Sir Chris Hoy Velodrome and Emirates Arena.

Video credit: Gavin Sturgeon

Thanks to Katie, Ross and Samantha and their coaches, the events were a fantastic success and an example of how the positive role of athlete ambassadors can help brands to engage more deeply and create memorable experiences with their audiences. The personal experience of watching an Olympic gold medalist hurtle round the Velodrome track also had a profound effect on my own training goals. Since then I’ve been inspired to start cycling to work.

OK so it’s only been a week, but a simple message delivered in a dynamic and engaging way can shift perceptions – because doing more is actually easier than you think.

Modern Dating: Time to show it some Tinder loving care

Modern Dating: Time to show it some Tinder loving care

If you have ever asked your parents how they met, you might be met with some romantic story about how they spotted each other in a bar and one of them plucked up the courage to start a conversation. Maybe your dad later found the courage to pick up the phone to give her a call, all the while praying that it wasn’t her own dad that picked up the landline first. Fast forward to 2017 and it’s definitely changed in terms of how our means of communication has evolved.

Now, when our kids ask us about how we met our significant other we might be relaying stories of how we both swiped right on Tinder or that daddy saw mummy on Instagram and sent her a DM.

Okay, the hopeless romantics of you might hark back to a more Hollywood approach involving rose petals and grand acts of romance and bemoan the impact modern dating apps such as Tinder, Happn and Bumble have had on our propensity for showing some sort of romantic inclination. Yes, there has been a big change in how we approach dating in the modern era. People do still meet strangers in bars and ask them out on a date but it’s more than likely that they have already ‘stalked’ them in some way on Facebook, Twitter, Instagram or LinkedIn. Romance is still alive, it’s just now publicly documented on our Facebook for us all to see. I mean, how many proposals and choreographed first dance videos have we all watched?

The undoubted shift in this change of attitudes has been driven by technology. However, there is a certain snobbery surrounding dating apps and online dating. There is often a stigma attached to those who use them but those attitudes are changing. In 2000, around 100,000 people had online dating profiles in the UK. Fast forward to 2015, that number had reached 7.8m. It has been claimed that there are 26 million matches a day on Tinder across 196 countries. With the ‘Tinder economy’ worth almost £12bn to the UK economy, who are we to look down on those that use it?

Unsurprisingly, following the rise of digital, the number of couples who met their partner online has skyrocketed and was the third most popular way of meeting your romantic partner in 2009. What is most refreshing of all this is that the boom in online dating has helped more and more same-sex couples meet. In the US, 70% of same-sex couples admitted to meeting their partner online.

On some dating platforms, there is a certain degree of anonymity that means there isn’t that fear of being outed and you can meet someone who is in the same situation. Dating apps may not have the romance of meeting your partner at a farmers market as you both reach for the last punnet of strawberries and your hands brush against one another but online dating and dating apps have undoubtedly helped a generation find love.

So technology has broadened the dating pool. We are no longer limited to meeting someone on a random night out. It’s why a peely-wally Glaswegian boy can meet a gorgeous girl from Cincinnati, Ohio and no one will bat an eyelid. People will complain that there is no exclusivity in modern dating but it means people can be more bold and adventurous. Dating apps might lack a certain romance but they have empowered a generation. The great success of modern online dating is that it has helped people find love in the most unlikely of places.

Dating apps and online dating may come with a certain reputation but it is time to embrace dating and technology and show it the tender loving care it deserves.

Fibs over facts: why is faking it making it?

Fibs over facts: why is faking it making it?

 

Whether in the form of breaking news that pigs really can fly, political manipulation or clean eating ambassadors claiming nutritionist status, fake news is one for us all to watch in 2017.

Often tricky to spot, bogus and bizarre headlines are halting the thumbs of social media scrollers worldwide and feeding us a variety of fibs. From stirring up a finger-wagging frenzy of political scandal to helping websites cash in by luring in traffic with “clickbait”, audiences are becoming all too easy to fool with online content.

Since the Brexit vote last year and most recently the inauguration of the new US President, we are beginning to see the rise of “alternative facts” in our newsfeeds. The press’ purpose is to guide us with quality information and of course to encourage democratic opinion and debate, but when the president’s own media adviser declares war on it, it’s not hard to see how vulnerable audiences are becoming completely suspicious of the media; people want to source and share information that mirrors their own views and beliefs.

So why all the fuss now?

Digital = shareable, and pretty much anyone can be their own author. Recent surveys conducted in the US have found that people are getting their news from social media sites 62% of the time, and 80% of students are unable to identify a real from a fake story. Why bother looking any further for a source when credible-looking headlines can be shared in one click? And to add to that, we as content consumers are doing less and less actual consuming before we share. A study last year found that up to 59% of links aren’t even being clicked on let alone read until the end before sharing in our own feeds.

And it’s not all politics and propaganda – Richard Branson recently learned about his own “passing” from the release of a fake news story which subsequently prompted the creation of an RIP Facebook page. The page cranked up over a million likes, an indication of how unconfirmed news can spread like wildfire. Branson spoke out to the official media to reassure the public that he is not only alive and well, but he is now calling for police intervention on the rise of fake news reporting.

The good news is that the government are now working on establishing an industry-standard definition of the phenomenon, whilst also delving into what platforms such as Google, Facebook and Twitter can and should do to look out for the not-so-social media-savvy among us. It will be interesting as well as useful to see how the psychology behind it works too, and how online adverts might be adding to what has also been dubbed as an “epidemic”.

PR will be crucial for guiding businesses through the “post-truth” minefield, and as well as the media, we all need to tune in to the evolving sources we get our information from and regain trust in journalism. It’s great that the likes of Facebook have now accepted a level of responsibility for protecting its users from fake news scams with its flagging feature, but I hope that both the media and general public call perpetrators out on their bluff to make sure it doesn’t reach a point where we’re all living in conflicting realities.

Stripe are seeking a creative conceptual designer

Stripe are seeking a creative conceptual designer

Are you bursting with ideas, a pixel perfect perfectionist and have passion for the exact amount of white space? Stripe are on the hunt for a talented and ambitious conceptual designer to join our Edinburgh team full or part-time.

Stripe is a leading creative and digital communications agency known for being a fast-paced, dynamic and fun place to work. We are award winning both for the work we deliver as well as being a great place to work.

You are the next generation of Stripe, helping take creativity to the next level. You deliver outstanding creative, especially in the digital arena. Your experience will include the ability to develop concepts that go beyond digital tactics and tie into emotive ideas that engage and move the audience.

The role requires social asset creation (static, gifs etc), video editing, photography, creative direction, participation in brainstorms, campaign conception and development, an understanding of print and production and the ability to give and take feedback constructively to achieve the best solution possible.

You are a people person, thrive on being challenged and are keen to make your mark in the creative world.

Sound good? Then send your CV and portfolio to talent@stripecommunications.com.

Closing date is Friday 10th February.

Searching for a super Senior Account Director / Associate Director

Searching for a super Senior Account Director / Associate Director

We’re looking for an experienced and ambitious Senior Account Director / Associate Director for our Edinburgh office to play a key role in delivering industry leading, award-winning work for our clients. As well as being a first class communications strategist, you will have strong leadership and client service skills, have an entrepreneurial spirit and passion for communication, brands, creativity and excellence.  Experience of working within a communications agency is preferable, but not essential.

Stripe is a leading, creative and PR, digital & communications agency known for being a fast-paced, dynamic and fun place to work. The role involves working on a range of consumer and B2B accounts, delivering exciting and meaningful campaigns for clients.

If you’re looking for a new challenge and would thrive in an ambitious, lively and rewarding environment, then we’d love to hear from you.

Salary is appropriate to experience and skill level. Please email your CV in confidence to our CEO – juliet.simpson@stripecommunications.com.

The closing date is Friday 3rd February.

The Best of Burns Night 2017

The Best of Burns Night 2017

Yesterday evening saw all the MacDonald’s and MacDougall’s, Campbell’s and Cameron’s and all those with the slightest inkling of Scottish heritage celebrate one of the foremost aspects of Scots’ culture.

Every year, parties gather from Anchorage to Adelaide, Santiago to Seoul to boldly Address the Haggis. It’s also another perfect excuse to cross arms, join hands with your fellow Scots and revel in Auld Lang Syne once more, having most likely belted out the same tune just weeks ago at Hogmanay.

Burns and Scottish culture can, and has been celebrated, in a whole host of ways. Here are some of my favourite moments from brands and organisations marking #BurnsNight2017

Up first, the UK’s leading haggis producer, Macsween of Edinburgh, created Haggis Watch for their social media channels which saw gamekeeper Archie go on the hunt for the mythical creature that is haggis. Burns is a time for celebration in Scotland and Macsween wanted to have some fun with it and show the diversity of Haggis. A great series of video content.

The quintessential Scottish brand, IRN-BRU, celebrated Scotland’s bard in their own inimitable way with a poem dedicated to our national ginger drink.

But a spotlight on us Scots doing things differently goes to Universities Scotland, who held a Burns Night with a twist. The body that represents all nineteen higher education institutions in Scotland hosted students from over 180 countries to celebrate the richness, diversity and strength of Scottish culture. Guests were invited to attend the event at Edinburgh Corn Exchange in their home countries’ national dress. The First Minister Nicola Sturgeon was there to welcome guests, stating that if Robert Burns were alive today, he would celebrate the diversity and culture of Scotland. The event was used to launch Universities Scotland’s latest campaign #ScotlandWelcomestheWorld. An evening to remember and a campaign to look out for!

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Finally, we spotted Scottish designer, Anna McManus, re-imagining Burns as a modern Trainspotter in the mould of Begbie, choosing tracksuits, choosing Buckfast, choosing life. Timely and quite simply, fantastic!

This year, us Scots continued to mark the 25th January with a bit of humour, a whole lot of celebration and a reminder of our inclusive and diverse culture. Now for next year!

 

HAPPY 200TH BIRTHDAY TO THE SCOTSMAN

HAPPY 200TH BIRTHDAY TO THE SCOTSMAN

When The Queen and The First Minister send you birthday messages, you know you’re important. To that end, everyone here at Stripe would like to wish The Scotsman a happy 200th birthday.

Founded on the 25th January 1817 by William Ritchie and Charles Maclaren under the guiding principles of “impartiality, firmness and independence”, today The Scotsman printed its 53,220th edition and has become a feature of everyday life in Scotland over two centuries.

As this morning’s copy of the first edition arrived in the office, the Stripe team gathered to marvel at the ten penny price tag, the lack of pictures and to find out just how the proposals for new silver coinage were progressing.

In the words of The Queen: “The paper’s journey has mirrored that of Scotland as a whole, and I look forward to it continuing to report, scrutinise and commentate as the nation looks to tackle the challenges that lie ahead”.

We couldn’t agree more. Happy Birthday to The Scotsman, congratulations on a remarkable achievement, here’s to two hundred more!