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In celebration of #WorldSocialMediaDay we take a look at where to start

In celebration of #WorldSocialMediaDay we take a look at where to start

Like most things, social media has its very own international day of recognition, yes that’s right, it’s #WorldSocialMediaDay and it’s certainly a cause for celebration.

2018 has been one of the most turbulent years in the world of social media – the Cambridge Analytica controversy has shifted public opinion of social media platforms and even more so, the ethics surrounding online information management. As a result, the public’s trust of information shared online by news outlets, public figures and of course, brands is at an all-time low.

Even with what seems like a constant wave of negative reports, social media has and continues to change things for the better for brands. No matter the size of business or the value of a product, micro-brands now have the capability to reach any audience they choose in the same way international brands have done so for years.

There will always be a place for global televised advertising and A-list celebrity endorsements, but social media has given all brands the chance to compete on a level playing field and that is what makes social media so priceless.

As more and more brands begin to acknowledge the value of having a presence on social media, there are still many asking where to start?

Should every brand dabble in the recently launched IGTV? Should every brand pay influencers for partnerships? Can brands even prevent themselves from being sucked into the anti-social media agenda?

One thing common across brands nailing the volatile social media landscape is those with a clear, defined and confident brand identity. An identity that transcends through all content – images, videos and tone. An identity that has helped it navigate the landscape of traditional PR and marketing, so it’s a pretty good place to start.

Halloween stunt round-up 2016

Halloween stunt round-up 2016

Halloween is here and once again it brings the opportunity for brands to show off their fun side with spooky stunts and gory social media campaigns. It’s one topic you really can’t get wrong, whether it’s Burger King trolling its rival or the Vans horror party, many brands roll out a Halloween themed campaign every year. We’ve pulled together our favourite garish stunts for 2016.

 

Terror-ific tiger pumpkins go free at RZSS Edinburgh Zoo

To help celebrate the launch of its latest enclosure, Tiger Tracks, RZSS Edinburgh Zoo offered free entry to children under-15 in exchange for a carved pumpkin. The campaign, launched with Stripe, was such a success, over 1,000 youngsters were given free admission and got up close to some of the world’s most exotic animals including Jambi and Baginda, the zoo’s pair of critically-endangered Sumatran tigers.

tiger tracks pumpkins Edinburgh Zoo

 

Spend the night in Dracula’s castle with Airbnb

Airbnb launched an international competition to give two lucky guests the chance to spend the night in non-other than Mr Dracula’s very own castle tucked away in the mountains of Transylvania. The lucky pair will be hosted by the nephew of Bram Stoker, the author of 19th century gothic novel, Dracula. You can’t get more haunted house than that.

dracula's castle interior

 

House of Vans to host Halloween horror immersive experience

The Haunted House of Vans is a Halloween-themed event being held this weekend at an indoor skatepark in the heart of London. With all things spooky including gory performances and classic horror movies, Vans has pulled out all the stops to throw its loyal customers a truly terrifying Halloween party and of course, the best dressed guest will win an exclusive prize.

house of vans halloween

 

Burger King dressed up as the ghost of McDonalds

Always one for poking fun at its rivals, Burger King dressed up as McDonalds for a truly tongue and cheeky dig at its archenemy. The fast food chain covered a restaurant with a giant ‘bedsheet’ and pitched up a sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween”. Your move McDonalds.

burger-king mcdonalds ghost Halloween stunt

Influencers: keeping up with the kids

Influencers: keeping up with the kids

As a communications agency it’s our job to ensure clients and their products reach their audience. It’s also our job to ensure they embrace all channels available to help reach that audience. The way we consume content has changed immensely over the past five years, print newspapers are shifting to online and social media has given us 24/7 access to global news (and cat videos), but there is one other platform that has been around since before Facebook and doesn’t seem to be slipping – that platform is blogs.

Bloggers have become an integral part of online life and yet many brands are still reluctant to collaborate with this breed of media. Their value can’t be measured with the same formula as print, their influence goes beyond their readership and surely people aren’t just paid to review the latest skincare products? It seems so.

Are 18-24 year olds buying newspapers? Are they as influenced by advertising? It seems not as bloggers are not only reviewing beauty products, they’re discussing lifestyle trends, from wedding planning to party wear and cocktail making to home décor, so it’s only right we embrace this new age platform.

We work regularly with some of the UK’s top influencers to help promote many of our clients. From Glasgow’s golden girl, Forever Betty to London’s Pinterest Queen, Temporary Secretary and Instagrammer Mike Kus. Over the years we have established great relationships and are now in awe of not only their Instagram-esq lives, but the professional level in which they have grown to operate in the social space.

As for the future of media, we hear time and time again the world is changing, everything is online and print is dead, so to stay current and continue to reach our chosen audience we have to change tactics, even if grudgingly, but this doesn’t mean forgetting about the tried and tested approaches, but it’s ensuring we work with our clients to come up with the best solution for their needs.