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In celebration of #WorldSocialMediaDay we take a look at where to start

In celebration of #WorldSocialMediaDay we take a look at where to start

Like most things, social media has its very own international day of recognition, yes that’s right, it’s #WorldSocialMediaDay and it’s certainly a cause for celebration.

2018 has been one of the most turbulent years in the world of social media – the Cambridge Analytica controversy has shifted public opinion of social media platforms and even more so, the ethics surrounding online information management. As a result, the public’s trust of information shared online by news outlets, public figures and of course, brands is at an all-time low.

Even with what seems like a constant wave of negative reports, social media has and continues to change things for the better for brands. No matter the size of business or the value of a product, micro-brands now have the capability to reach any audience they choose in the same way international brands have done so for years.

There will always be a place for global televised advertising and A-list celebrity endorsements, but social media has given all brands the chance to compete on a level playing field and that is what makes social media so priceless.

As more and more brands begin to acknowledge the value of having a presence on social media, there are still many asking where to start?

Should every brand dabble in the recently launched IGTV? Should every brand pay influencers for partnerships? Can brands even prevent themselves from being sucked into the anti-social media agenda?

One thing common across brands nailing the volatile social media landscape is those with a clear, defined and confident brand identity. An identity that transcends through all content – images, videos and tone. An identity that has helped it navigate the landscape of traditional PR and marketing, so it’s a pretty good place to start.

Our success at the Cannes Lions – Hear Us Roar

Our success at the Cannes Lions – Hear Us Roar

Last week in Cannes our work received a highly coveted Cannes Lions award in the entertainment category for our factual, feature-length documentary, Wildlands. A hugely competitive sector in which we were the only BTL agency to be represented.

Cannes is undoubtedly the creative pinnacle in global marketing comm’s. It sets the benchmark and showcases the most remarkable work from around the world. To not only appear but to win among them is a phenomenal achievement.

In 2017, we premiered Wildlands at BAFTA to a global media audience. The documentary assesses the war on drugs in Bolivia and South America as told through the eyes of those from both sides of the law who have helped shape and determine that war. Narrated by NY Times
Best selling author, Rusty Young (Marching Powder, Colombiano) the film has now been distributed globally through multiple digital platforms (Amazon Prime, iTunes, GooglePlay).

We created Wildlands to promote and support the launch of our client, Ubisoft’s, new video game; Ghost Recon: Wildlands. In fact it was the idea that won us the pitch. The game depicts Bolivia as a narco-state, gripped by a drug cartel which gamers must take on and defeat.

Wildlands served as a companion documentary to the game. It asked you to ask the question; is it conceivable that a fictitious video game portrayal of a drug war could be mirrored in a factual reality? Also in a western civilisation where cocaine use is prolific, what questions must society ask ourselves to stop this insidious and destructive drug?

In a world where the likes of Narcos, Sicario, etc. captivates global audiences, we knew we could bring new gamers to Ubisoft through non-gaming platforms, providing an entertainment experience with depth, substance and integrity. Digital VOD platforms then also leveraging algorithms to serve content to those people most predisposed to consume it.

What started life as a UK marketing asset for Ubisoft, was quickly adopted as the lead global marketing asset. Our client’s belief allowing Wildlands to grow to become what we wanted it to be.

All winning work in Cannes is embossed with these three tenets; courage, vision and emotion. They make you feel, make you care, make you think and make you do something. They make you pause, reflect and react.

Wildlands was complex, challenging, riddled with issues and at any one point, we could have said enough. But we didn’t. We didn’t because Stripe, Chief Productions (our production partners) and Ubisoft knew this work was special. This work would present a landmark in video game marketing communications and this work would make you feel, make you care and make you act.

Wildlands has now scooped a D&AD pencil a Clio award and now a bronze Cannes Lion. But it’s most important function is to prove to us all that courageous, visionary and work that moves you will always win. You just need to do it.

Stripe are seeking a senior creative conceptual designer

Stripe are seeking a senior creative conceptual designer

Are you bursting with ideas, a pixel-perfect perfectionist and have passion for the exact amount of white space? Stripe are on the hunt for a talented and ambitious senior conceptual designer to join our Edinburgh team full or part-time and to deliver across both Edinburgh and London clients.

Stripe is a leading creative and digital communications agency known for being a fast-paced, dynamic and fun place to work. We are award winning both for the work we deliver as well as being a great place to work.

You are the next generation of Stripe, helping take creativity to the next level. You deliver outstanding creative, especially in the digital arena, however your experience will include the ability to develop concepts that go beyond digital tactics and tie into emotive ideas that engage and move the audience.

The role requires social asset creation (static, gifs etc), video editing, photography, creative direction, participation in brainstorms, campaign conception and development, an understanding of print and production and the ability to give and take feedback constructively to achieve the best solution possible.

You are a people person, thrive on being challenged and are keen to make your mark in the creative world and across the business.

Sound good? Then send your CV and portfolio to talent@stripecommunications.com.

Closing date is Sunday 1st July.