Stripe Communications has been appointed by Dundee City Council to provide PR and media relations support for its ‘One City, Many Discoveries’ campaign.
‘One City, Many Discoveries’ is the city’s key destination marketing campaign, focused on attracting people to live, work, study and invest in Dundee.
As excitement mounts in the city with the £1billion transformation of Dundee’s waterfront, Stripe has been tasked with building on PR activity to date, to deliver a campaign that dovetails with existing marketing activity and maximises opportunities and resources to strength Dundee’s reputation as an innovative and enticing city.
The remit includes engaging with audiences across the city, in particular the business community, promoting its Christmas Night Light activity, and leveraging fresh and engaging ideas to maximise campaign impact and reach.
The 12 month contract starts immediately with the Stripe team, headed up by Director, Morna McLelland, reporting in to campaign manager, Jennifer Caswell.
Morna McLelland, Stripe Director said; “One City, Many Discoveries is a well established and forward-thinking campaign that showcases all that the city has to offer, attracting more people to live, work, study and invest in the city. We’re looking forward to working with the Dundee team again this year to help re-ignite interest and excitement in the campaign and continue to drive momentum through inspiring and creative PR tactics.”