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Stripe Helps Alcohol Campaign to Encourage Scots to Take a Look in the Mirror in 2013

Stripe Helps Alcohol Campaign to Encourage Scots to Take a Look in the Mirror in 2013

Stripe has worked with The Scottish Government to launch its Alcohol Behaviour Change Campaign which is encouraging women aged between 30-50 to ‘drop a glass size’ and think about the health effects of regularly drinking above the recommended alcohol guideline.

As part of the campaign, which also includes a national roadshow, a new ‘drinking mirror’ smartphone app has been developed to show people the shocking effects of regularly drinking too much.

Cabinet Secretary for Health and Wellbeing, Alex Neil MSP, was joined by staff and clients of Taylor Ferguson hairdressers in Glasgow to demonstrate how the app works and show the effects that too much alcohol can have on your appearance.

The campaign will be supported by additional PR, press and radio advertising, social media and field activity alongside a one-stop website http://www.drinksmarter.org where people will be encouraged to interact with the ‘Drop a Glass Size’ feature on the website and see what a difference dropping a glass size would make to their sleep, weight, bank balance and overall health.

Stripe wins ScottishPower

Stripe wins ScottishPower

ScottishPower has appointed leading strategic PR consultancy, Stripe Communications, to handle its UK wide PR brief.

Edinburgh based Stripe, won the six-figure account after a five way competitive pitch, which took place at the end of last year.

ScottishPower is one of the UK’s Big Six energy firms and part of the Iberdrola Group, which, with presence in 40 countries, is one of the world’s top energy companies and the global leader in wind energy.

Stripe’s remit will cover strategic media relations for ScottishPower across the company’s community investment, SME, sponsorship and CSR programmes, in addition to its two independent charitable trusts (the ScottishPower Energy People Trust and the ScottishPower Green Energy Trust).

Simon McMillan, Media Relations Director at ScottishPower, said: “Stripe’s reputation as a consumer specialist both in traditional and digital communications fits perfectly with our strategic focus. At ScottishPower we are deeply committed to growing our community investment, sponsorship and CSR activities throughout the UK and Stripe’s fresh approach, knowledge and expertise means that we are well equipped to deliver in this core area.”

“This appointment is an incredible start to our year,” said Vicki Steel, Joint Managing Director at Stripe, who will lead the account. “As one of the UK’s leading energy firms, ScottishPower is a flagship win for Stripe, bolstering our rapidly growing portfolio of national brands and further strengthening our position as the largest consumer PR agency in Scotland. There is a real opportunity for us to take a more creative, innovative and integrated approach to the work of ScottishPower and we’re looking forward to working with the team there in order to make that happen.”