Stripes were on hand as the t-shirt design for the 9th Annual Scotland Run was unveiled today in Edinburgh. The 10k race will take place in New York as part of Scotland Week.
A 10,000 strong sea of Manhattan runners will receive the t-shirt, created by Edinburgh College of Art student Emily Martin, as part of the race across the Big Apple’s Central Park.
The t-shirt design competition, launched in partnership with the Edinburgh College of Art, kicked off in January with 28 students submitting ideas for the sporting top. The winning piece blends Edinburgh Castle with the New York City skyline, featuring runners’ silhouettes against the backdrop of the two cities.
Stripes were on hand as IRN-BRU unveiled its new chapter of advertising history with a series of new TV and cinema adverts inspired by Scots’ irrepressible character.
The latest flagship campaign, created by Stripe’s sister agency The Leith Agency, celebrates Scots’ abilities to bounce back from tough situations with a down to earth attitude and having a sense of humour about whatever life throws at them.
Each of the three new 30 second adverts brings to life the campaign mantra ‘IRN-BRU gets you through’, and takes a tongue in cheek look at how a taste of the nation’s best-loved soft drink can reinvigorate you and give you the strength to cope with even the most cringeworthy scenarios.
‘Steamy windows’ features a teenager accidentally walking into a awkward situation with his two parents and neighbour getting frisky while in ‘Pink Bomb; a lad’s pad is turned into a glittery, girly hellhole.
A third advert will also be released as part of the ‘IRN-BRU gets you through’ campaign, which is set to run over 14 weeks – looking forward to it already!
Stripe launched live cinema advertising for the first time in Scotland as part of a national road safety campaign by the Scottish Government and Road Safety Scotland (part of Transport Scotland).
Cinema-goers in Dunfermline and Aberdeen were the first to experience the new advert which combines an on-screen commercial with live theatre using an actor situated in the auditorium interacting with the advert on the screen.
The on-screen advert is viewed from the backseat passenger’s point of view in a car full of men in their late teens. The driver is going a bit too fast for the conditions, chatting with his friends, when he is distracted by a mobile phone. He turns towards the audience where he interacts with the actor sitting in the auditorium. They exchange words and, in the short space of time the driver turned round, the car crashes into a tree and the screen displays the message, “One distraction is all it takes”.
A performance of the live cinema advert was recorded and is available to view online via Road Safety Scotland’s YouTube channel – http://youtu.be/wMDcIGIRr5I.
The Highlands of Scotland are calling on some of the UK’s most ambitious runners to compete in one of the toughest marathons in the UK and Stripe was on hand to launch the event with the country’s original adventure challenge company WildFox Events.
The first ever Glencoe Marathon takes place on Sunday 7 October and will see a hardy band of 100 brave trailblazers set-off from Glencoe on a 26-mile dash up over the fearsome Devil’s Staircase and the eastern end of the Aonach Eagach Ridge to the foothills of Britain’s highest mountains in Glen Nevis.
For the launch, Stripe enlisted the help of top adventure runner Bruce Duncan who set a blistering time of four hours 19 minutes and 28 seconds for the competitors to chase in seven months time.
As well as providing the test for trail runners, the Glencoe Marathon will raise money for Project Northern Lights, an innovative youth development initiative that helps give disadvantaged young people in Scotland the chance to build their confidence and employable skills through taking part in adventure activities.
Working with Glasgow City Marketing Bureau, Stripe Communications welcomed Diabetes UK’s annual Professional Conference and Healthy Living Roadshow to Glasgow. Almost 3,000 healthcare professionals from across the UK converged at the Scottish Exhibition + Conference Centre in Glasgow for the three-day conference which showcased the latest in diabetes research.
Meanwhile, on Buchanan Street, the Healthy Lifestyle Roadshow helped people identify their risk of diabetes and demonstrate how to reduce this through the on-site activity zone. The roadshow also aimed to highlight an estimated 620,000 Scots at risk of developing Type 2 diabetes.
The campaign has generated increased awareness of the conference, roadshow and research of Diabetes UK in Scotland and Stipes were on hand at a creative photocall on Buchanan Street.
Stripes were on hand as the Scottish Government launched a new campaign with Road Safety Scotland (part of Transport Scotland) encouraging drivers to consider how they can reduce their ‘risk factor’ on country roads.
Risk-taking is strongly related to gender and age, and the riskiest drivers on Scotland’s roads are men under 45. Three quarters of those killed on rural roads are males, and one third are young drivers aged between 17-25.
Statistics show that three out of four road fatalities occur on Scotland’s country roads resulting in an average of 190 deaths per year.
The campaign features a series of different adverts which are aimed at tackling the complexities around the risk-taking behaviour of male drivers. It encourages them to watch their speed and concentrate on the road in order to reduce the risks when driving on country roads which should, in turn, reduce the number of accidents and fatalities.