Stripe were on hand as some of Scotland’s most inspirational and successful stars came together to headline a new campaign that celebrates Scotland’s creativity and welcomes visitors to the country.
Michelin-starred chef Tom Kitchin, design duo and toast of London Fashion Week Bebaroque, multi-award winning architect Malcolm Fraser, cashmere entrepreneur Belinda Dickson OBE, Sculptor in Ordinary to Her Majesty The Queen Alexander Stoddart and Scotland’s Makar Liz Lochhead – all front the new campaign launched today.
Part of the Year of Creative Scotland 2012, the campaign features posters of the Scottish stars with expressions of their creative inspirations at Scotland’s six main airports – Glasgow, Edinburgh, Prestwick, Dundee, Inverness and Aberdeen – to welcome people to Scotland. In addition to appearing in the welcome posters, the personalities also made short videos talking about what inspires them, which are available at http://www.scotland.org/creative.
Launching the campaign with the Scottish personalities, Cabinet Secretary for Culture and External Affairs Fiona Hyslop said:
“Scotland is a creative and innovative nation that boasts an amazing array of talent – from award-winning directors and writers, to cutting-edge fashion designers, internationally renowned visual artists, chefs, musicians and architects.
“Starting today and in the Year of Creative Scotland, this campaign will give visitors a warm welcome to our country and encourage everyone from home and abroad to celebrate and take part in Scotland’s creative ingenuity, which is truly one of our nation’s most precious resources. “