Quality Meat Scotland (QMS), the public body which supports the Scottish red meat industry, has appointed Edinburgh based, Stripe Communications on a retained basis for the next six months.
Having been appointed after a three-way pitch, Stripe is charged with supporting the QMS in-house communications team to deliver a consumer PR campaigns to promote all three QMS brands – Scotch Beef, Scotch Lamb and Specially Selected Pork. In addition Stripe’s food and drink team will support QMS’s Health and Education activity, as well as adhock projects.
Stripe will be working closely with the QMS in-house team to deliver integrated PR activity to raise awareness of campaign launches and the brands’ key messages.
Juliet Simpson, Managing Director of Stripe Communications says: “The quality of Scotch Beef, Scotch Lamb and Specially Selected Pork is recognised by chefs and consumers all over the world. We’re thrilled to have the opportunity to work with the QMS communications team to support these famous brands during an exciting time for the industry.”
Carol McLaren, Head of Communications at Quality Meat Scotland said: “Stripe demonstrated a thorough understanding of our target market and our objectives and we’re now looking forward to the rollout of a creative and integrated PR programme over the next six months.”
Stripe Communications has been shortlisted for three awards in this year’s CIPR PRide Scotland Awards – Outstanding Public Relations Consultancy, Community Relations and Not-for-Profit.
The Community Relations shortlist is for Stripe’s work with the Scottish Government on the No Knives, Better Lives initiative which seeks to change the culture around violence in Scotland, preventing young people from becoming involved in violent behaviour, directly tackling knife crime and making Scotland’s streets safer.
Stripe’s Not-for-Profit shortlist is for on-going campaign work for ‘see me’ – Scotland’s national campaign to end the stigma and discrimination of mental ill-health.
Winners will be announced at the CIPR PRide Awards at Prestonfield House Hotel, Edinburgh, on Thursday 4 November 2010.
Last year, Stripe received three gold CIPR PRide Awards including Outstanding Public Relations Consultancy, Best Use of Integrated Communications for their work on Taste of Edinburgh, and Best Campaign for £10k or Under for the Shelter ‘Hometime Scotland’ campaign.
Scottish Love in Action (SLA) is a Scottish charity which cares for destitute children in India, running projects in Homes-cum-Schools. To celebrate the charity’s 10th anniversary, Stripe is helping to promote the fantastic prize of being named in Irvine Welsh’s new book – Skagboys, the prequel to Trainspotting. The competition launched in Edinburgh, followed by an exclusive screening of Trainspotting at the city’s Dominion Theatre, where Irvine Welsh, a supporter of the charity, led a Q&A with the audience.
Welsh will immortalise the winner as a character in the prequel to his first novel Trainspotting which goes back in time to the early days of Renton, Sick Boy, Spud and Begbie. The new novel will be called ‘Skagboys’ and is scheduled to be published by Jonathan Cape in April 2012.
All proceeds from the competition will go to SLA, which provides funding to a grass roots nongovernmental organisation (NGO) which runs projects in the south east Indian state of Andra Pradesh, caring for nearly 600 once destitute children in Homes-cum-Schools.
The majority of children in the Homes are Dalits – the so-called ‘Untouchables’ – ostracised and oppressed by mainstream Indian society. Many are orphaned to AIDS, murder or suicide and have been forced into prostitution, begging and living on the streets.
For more information or to enter the competition visit http://www.sla-india.org