As part of Stripe’s work with Dundee City Council on their One City Many Discoveries campaign we collaboratively launched a new travel guidebook Dundee: The City Guide. Introduced by TV presenter – and honorary Dundonian – Lorraine Kelly and full of locals’ favourite spots and tips it offers a unique insight into what makes the city of many discoveries tick.
Dundee: The City Guide brings together a taste of what’s on offer from cultural gems and vibrant nightspots to unspoilt beaches and stunning views. A one-stop resource for information and tips on how to get the best from the city, it uncovers some of the finest tourist sites, attractions and entertainment spots for visitors.
Working in conjunction with renowned Scottish publisher, The List, Stripe developed the book content which was organised into eight categories: Attractions, Eat & Drink, Culture, Nightlife, Activities, Stay Shop and Explore with listings under each – the 120-page guide is edited by writer and interior designer Catharina Day, who has lived with her family near Dundee for over 18 years.
Stripe also collated quotes from Dundee Ambassadors – inspirational individuals, each connected to the city in some way who, by sharing their stories, help to illuminate the key ‘discoveries’ about the city – including Actor Brian Cox, freelance journalist and author Martel Maxwell and publisher of music magazine Clash, John O’Rourke. Alongside Dundee insiders they provided their tips, favourite spots and thoughts on the city.
Dundee: The City Guide costs £4.99
Stripe Communications this weekend, worked with The Scottish Community Foundation, to drive awareness of the achievements and fundraising efforts of participants in the Tennents Caledonian Challenge 2010.
Over 1,000 participants, supporters and volunteers took on the huge physical endeavour of completing 54 miles from Gairlochy through the Great Glen and West Highland Way to Loch Lomond and The Trossachs National Park in just 24 hours, whilst raising funds for some of Scotland’s most isolated communities.
This is the fourteenth Caledonian Challenge and since its inception in 1997, tens of thousands of people have raised more than £10million for local projects throughout Scotland. All the funds that Participants raise will go to the Scottish Communities Foundation to distribute as grants to help enhance the lives of thousands of people in Scotland through much-needed local community based services and projects.
Following the weekend, Stripe are now working with the Scottish Community Foundation to generate entries to The Caledonian 100 – an exciting new team event taking place in the Cairngorms National Park during 2-3 October 2010 (http://www.caledonian100.com).
Around 18,000 fans and families attended the event on 5th and 6th June, where the mix of adrenaline-packed mountain biking, entertainment, sunshine and live ‘rock & roll’ made for a memorable weekend in the Scottish Highlands.
While the 2010 event provided an estimated £2.4 million boost for the Highlands region, the World Cup has generated a total economic impact of £16.5 million since its inception in 2002.
Planning is now already underway for the 2011 event on 4th and 5th June, when hundreds of world-class riders are set to return to the scenic slopes of Aonach Mor and the Nevis Range, just outside Fort William.