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Scottish Government Early Years campaign launches

Scottish Government Early Years campaign launches

The Scottish Government launched a new campaign on Friday, 25th September, which aims to encourage parents and carers of children aged 0-3 years to play, talk and read together everyday.

Play, Talk, Read is the first campaign of its kind in Scotland to recognise the important role of parents and carers during our children’s first years. The campaign highlights that playing, talking and reading with your child every day helps provide vital skills that make lifelong learning easier and essentially build a more successful life in the long term.

The integrated Play, Talk, Read campaign consists of a series of TV, radio and outdoor advertising created by The Leith Agency, an informative, interactive website designed by The Gate and PR provided by Stripe Communications.

Stripe wins Hotel Missoni Edinburgh account

Stripe wins Hotel Missoni Edinburgh account

Hotel Missoni, the new luxury hotel concept from The Rezidor Hotel Group, has appointed Stripe Communications to promote the official launch and ongoing PR for their first hotel, located in Edinburgh. Stripe’s remit includes media relations, digital PR, word of mouth promotion and events. The account will see them working alongside Modus Publicity in London who will continue to handle European PR for the Hotel Missoni brand. Stripe Managing Director Juliet Simpson says; “Edinburgh’s Hotel Missoni is the first of its kind in the world, so we’re incredibly lucky to have them here in Scotland. To be involved in the evolution of a new global brand is always exciting and over the coming months we’re looking forward to establishing the hotel as the ultimate destination for locals and visitors to the city looking for something a little different.”

Carina Svensen, General Manager, Hotel Missoni Edinburgh says; “Since our soft launch in June we have been keeping a fairly low profile so we could fine tune our product before the official launch. The team at Stripe not only had the relevant experience, but more importantly they shared our passion for doing things differently and standing out from the crowd”.

Nestled in the heart of Edinburgh’s old town, the hotel has been a collaboration between The Rezidor Hotel Group and creative director for Hotel Missoni, Rosita Missoni – one of the original founders of Missoni. The six-floor property boasts 129 bedrooms and 7 suites, each level has a different colour scheme reflecting the bold Missoni brand. Floor-to-ceiling windows offer great views of the historic streets below. State of the art facilities in every room include a Delonghi Nespresso machine, Bang and Olufsen flatscreen TV, 24-hour room service and a large safe.

On the ground floor guests will find Bar Missoni, a classic cocktail bar seen through very modern eyes, which serves food and drinks all day, and upstairs on the mezzanine level is Cucina restaurant. The hotel also offers business facilities including three meeting rooms and a breakout area with high-backed sofas on the mezzanine level.

New Dundee vision launches

New Dundee vision launches

Stripe has today launched an innovative new city destination campaign for Dundee, which features the backing of a host of high profile ambassadors and a call to the local community to share their personal stories.

Dundee City Council appointed Stripe in December 2008 on a retained basis to deliver media relations and community and stakeholder engagement activity for the new long term city vision, which aims to attract more people to visit, study, live and invest in Scotland’s fourth largest city.

Securing the support of a number of high profile Dundee Ambassadors, such as actor Brian Cox, TV presenter Lorraine Kelly, and world-renowned scientist Sir Philip Cohen, Stripe also revealed the first in a series of their personal stories and discoveries about Dundee on the new look http://www.dundee.com.

As part of the new campaign, Stripe also launched Dundee & Me – a public engagement initiative, which encourages members of the local community to share their stories about the city.

Glasgow Christmas all wrapped up

Glasgow Christmas all wrapped up

Stripe Communications has been appointed by Glasgow City Marketing Bureau to promote Glasgow’s unrivalled shopping scene and city centre events and attractions during the Christmas period.

Appointed without pitch following a portfolio of successful campaigns with GCMB, Stripe’s remit will be to devise and implement a PR campaign for Glasgow’s Christmas Wrapped Up! campaign which highlights the city’s reputation as the ultimate destination for Christmas shopping and celebrating.

Launched in 2007, ‘Christmas Wrapped Up!’ >. Last year, Glasgow was named as the UK’s top Christmas shopping destination outside London, an accolade that can only be strengthened this year with the newly-crowned Style Mile: inspirational shopping, atmospheric cafes, fine restaurants and decadent late night haunts all within a compact square mile in the heart of the Glasgow.

Juliet Simpson, Stripe Managing Director, comments: “This year, more than ever, shoppers are set to flock to Glasgow for its super-league shopping status, wealth of choice all within a compact, walkable space and perhaps most importantly, its ease of access. We can’t wait to put the joy back into Christmas shopping with the Marketing Bureau.”